Best newsletters and posts about last real competitive advantage tag
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12/22/2022 1:14:26 PM
Content as a growth loop
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Content can be a great growth loop. Most of the time, it ain't. Here's how you can turn content into a loop: User generated content Classic
12/16/2022 9:04:56 AM
Execution over data (+ juicy holiday offer)
TODAY'S HOST Merritt Aho, CEO at CXL I worked as a CRO for 11 years. As a CRO, I cared an awful lot about statistics. About the many, many ways one could misuse them. About the difference between
1/20/2023 5:54:52 AM
Positioning fundamentals
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.
1/26/2023 1:04:29 PM
How to make $15k + a ton of buzz in 60 minutes
TODAY'S HOST Neal O'Grady, Co-Founder at Demand Curve Social pressure sells. Combine it with time pressure, and it's as desirable as water at Burning Man. We sold out the early bird sale
1/20/2023 3:04:47 AM
Must marketing and product be enemies?
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /
2/2/2023 1:54:27 PM
Bye bye, Google Optimize
TODAY'S HOST Merritt Aho, CEO at CXL Oh Google Optimize, I do not mind seeing you GO. Your senseless session-based metrics just didn't win me over. I don't want to know how many times
1/5/2023 1:04:28 PM
Combating rising CAC
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has
2/17/2023 8:04:49 AM
Do you test only once?
TODAY'S HOST Merritt Aho, CEO at CXL "In the final category, conclusions, skill comes in stating no more than the experiment has proved." - Robert Pirsig, Zen and the Art of Motorcycle
2/23/2023 1:04:29 PM
95% of your market won't buy from you
TODAY'S HOST Ognjen Bošković, Growth Lead at CXL Only 5% of B2B buyers are ready to buy right now. (according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass
2/9/2023 1:04:28 PM
Harsh feedback = growth
TODAY'S HOST Merritt Aho, CEO at CXL Feedback from customers is gold. We recently got some feedback over a public channel that was hard to hear, but incredibly valuable. Made us realize that
12/29/2022 1:24:34 PM
Experimentation is not just CRO
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL It seems like experimentation is finally going mainstream. For the longest time, it was mostly... 'a well kept secret' to success in big
3/2/2023 1:14:28 PM
Stand out in a crowded market (+25% revenue growth)
TODAY'S HOST Steven Macdonald, Head of Content at INEVO Digizuite (a digital asset management platform) and its competitors were all ranking for the same keywords. Here's the challenge: the
3/23/2023 12:04:31 PM
Innovation via theft
TODAY'S HOST Merritt Aho, CEO at CXL Too many marketers think innovation is inventing something new. In reality, the best innovators are adept at stealing, combining and refining, even though they
3/16/2023 2:55:06 PM
Best marketing has to be discovered
TODAY'S HOST Ognjen Bošković, Growth Lead at CXL Experimentation always had a crucial role in business, but it was mostly reserved for sophisticate orgs or random acts of individual contributors.
3/30/2023 12:34:27 PM
Getting 100% inbound leads
TODAY'S HOST Justin Rowe, CMO at Impactable 100% of our 150+ meetings in our Linkedin Ads Agency are inbound, with no outbound or lead gen. Sales team loves us. Here's how we do it: 1. We run
4/6/2023 12:04:31 PM
Going from 2 marketing opportunities per month to 25
TODAY'S HOST Jonathan Bland, Co-Founder at Omni Lab We made a series A B2B SaaS brand in the cyber security industry go from 2 marketing sourced opportunities per month to 25. These are the six
4/20/2023 12:04:45 PM
Changing site structure = 66% increase in traffic
TODAY'S HOST Kevin Indig, Growth Advisor (ex-Shopify, G2, Atlassian) Why would anyone care about country code top-level domains? Well, at Shopify we increased website traffic by 66% by moving our
4/19/2023 6:55:20 AM
The end is not near
TODAY'S HOST Merritt Aho, CEO at CXL This talk about "CRO is dead" is ridiculous. It's a well-established function at this point. This won't sit well with some, but I think CROs
10/6/2022 3:44:26 PM
Ok we messed up
Your host today is Ognjen Bošković, Growth Lead at CXL ...and he messed up today's email (a few broken links). On a launch day. So here's another one with the right links. In ecommerce,