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7/19/2022 3:34:27 PM

July 19 - HBO Max, Duolingo partner for 'Game of Thrones' prequel | Whiskey brands pivot as market soars

On ice: How whiskey brands are marketing to a new crowd; Amazon Business debuts first major campaign in grab at office supplies category; What the American Data and Privacy Protection Act means for
8/9/2022 3:14:27 PM

Aug. 9 - Lyft joins media network craze | Nielsen alternatives slow to grow

Experiments with Nielsen alternatives increase but questions remain, VAB finds; Pandemic boom industries slow ad spend amid recession concerns; Planet Fitness walks back bespoke Publicis team; Rent-A-
8/22/2022 3:25:19 AM

Aug. 19 - Google Announces New Search Updates Which Will Put More Emphasis on Content Depth

YouTube Announces New Targeting Options for CTV Campaigns, Improved CTV Buying Tools; Musk Will Seek Evidence from Twitter's Former Product Chief as He Looks to Exit His Takeover Deal; The Map to
9/20/2022 2:34:30 PM

Sept. 20 - Walmart ad biz enlists TikTok, Snapchat | How influencers are challenging marketers

How an empowered creator economy is challenging marketers; Samsung, NBCUniversal bring Rockefeller Center to the metaverse; Crown Royal teams up with Uber Eats to reward delivery drivers; Brands are
9/21/2022 3:14:27 PM

Sept. 21 - Tripadvisor launches in-house content studio | YouTube steps up battle with TikTok

YouTube brings revenue sharing to Shorts as battle for creator talent intensifies; Retail media makes up 11% of global ad spend, GroupM says; Mike's Hard Lemonade pays consumers to take PTO; How an
9/22/2022 2:54:27 PM

Sept. 22 - Dunkin’s new CMO brings next-gen focus | Carl’s Jr., Hardee’s serve up brand refresh

Carl's Jr., Hardee's refresh brand identity with flavor as inspiration; Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push; Roku enlists agencies to help small businesses with
9/23/2022 3:04:29 PM

Sept. 23 - Apple Music signs as Super Bowl Halftime sponsor | Kraft reaches out to mayo lovers

Campaign Trail: Kraft wants mayo lovers to let their freak flags fly; Drizly offers another round of ad solutions for brands; E-commerce apps lose pandemic luster View online | Signup | Forward
9/19/2022 3:24:39 PM

Sept. 19 - Little Caesars sells pepperoni-themed art | Lil Nas X joins League of Legends as president

League of Legends enlists Lil Nas X for championship anthem; NYT subway ads unlock Spelling Bee in purpose-driven campaign; How Patagonia's shakeup challenges marketers to act on sustainability;
9/24/2022 6:14:26 PM

Weekender: Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

Signup | Forward Marketing Dive Weekender Sept.​ 24,​ 2022 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID 3 Factors
9/15/2022 4:34:29 PM

Sept. 15 - New Report Highlights Evolving Emoji Usage, and Opportunities for Brands

Google Outlines New Process for Creating 3D Models from 2D Pictures; TikTok Announces New Events for Latin Heritage Month; Reddit Shares New Insights to Assist in Holiday Marketing Campaigns [
10/18/2022 3:24:27 PM

Oct. 18 - Domino’s dishes on ‘Stranger Things’ success | Liquid Death’s evergreen social strategy

Why Liquid Death doesn't chase viral social media trends; Roe reversal degrades brand trust, impacts purchasing decisions; How to leverage sports communities for brand engagement; What to expect at
10/19/2022 2:54:28 PM

Oct. 19 - Pepsi CMO’s mixed feelings on paid media | American Eagle’s fruitful approach to risk taking

American Eagle CMO says now's the time for marketers to take risks; How AB InBev evolves inclusive marketing from good intentions to long-term strategy; Walmart launches beta version of content
10/22/2022 6:14:28 PM

Weekender: Why Liquid Death doesn’t chase viral social media trends

Signup | Forward Marketing Dive Weekender Oct.​ 22,​ 2022 | A roundup of this week's most read stories Forrester BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don't
10/21/2022 3:34:27 PM

Oct. 21 - Mercedes electrifies Amazon Prime football strategy | Dietz & Watson summons drag queen witches

Campaign Trail: Dietz & Watson summons 'SandWitch Sisters' in riff on Halloween classic; Snapchat owner braces for cold winter as ad revenue slows; Kroger's retail media guru on CTV
10/20/2022 2:24:31 PM

Oct. 20 - Tostito’s sonic branding pops open success | Best Buy’s esports D&I push pays off

Leveling up success: Inside Best Buy's efforts to reform a long-standing campaign; Marriott and Lowe's try a more curated approach as media network newcomers; Captain Morgan adds some spice to
11/21/2022 4:34:27 PM

Nov. 21 - State Farm unveils therapeutic jazz album | 7 campaigns that channel nostalgia

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug; Smirnoff promotes safe holiday drinking with animated 'Drops of Advice'; Twitch bets on livestream shopping with
11/22/2022 4:24:44 PM

Nov. 22 - 5 brands raise the dead for ‘The Walking Dead’ finale |Frito-Lay, PepsiCo Beverages share holiday spirit

PepsiCo bridges snacks and beverages for shared holiday ad; Honda targets Asian Americans with CR-V ads in multiple languages; IPG Mediabrands boosts data around carbon footprint of digital ads;
11/23/2022 4:44:27 PM

Nov. 23 - Macy’s Thanksgiving metaverse return | October ad spend shows signs of promise

Ad spending decline begins to slow, report finds; Disney and Snapchat partner for AR lens ahead of latest 'Avatar' release; The holiday clues in October retail sales View online | Signup |
11/26/2022 6:14:32 PM

Weekender: Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Signup | Forward Marketing Dive Weekender Nov.​ 26,​ 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on
11/4/2022 3:24:28 PM

Nov. 4 - Twitter brand exodus predates Musk takeover | Ardbeg’s intergalactic graphic novel

Campaign Trail: Why Ardbeg released a comic anthology; Microsoft displaces Amazon as second most valuable brand, study says; Drizly rebrands to focus on gift-giving and e-commerce; How brands can
11/3/2022 3:24:28 PM

Nov. 3 - Netflix’s ad-supported tier launches | Amazon Fashion taps Snapchat’s AR tools

Amazon Fashion tries on Snapchat's Shopping Lenses for AR-fueled experience; Forrester: Sustainability presents new opportunities for marketers; P&G's Native leans into naughty and nice
11/2/2022 3:34:29 PM

Nov. 2 - Agency urges pause on Twitter ads | Walmart gets ‘a case of the Mondays’

Walmart invokes 'Office Space' to promote holiday deals on Mondays; Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign; Ralph Lauren debuts Fortnite clothing
11/1/2022 3:24:30 PM

Nov. 1 - Kohl’s mobile-heavy holiday strategy | Kraft Heinz, Juicy Couture create mayo tracksuit

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up; Agencies to accelerate Web3 investments as clients pursue latest 'shiny object'; Havas Media Group taps TV and gaming
10/31/2022 3:34:27 PM

Oct. 31 - American Eagle’s go-big holiday strategy | Little Caesars appoints new CMO

Little Caesars promotes digital trailblazer to CMO; McCain Foods envisions the future of farming on Roblox; Apple draws Meta's ire again with new policy around boosted posts; What Kim