GrowthHackingIdea - +55% conversions (simple A/B test)

Today's hack
+55% conversions (simple A/B test)

You probably saw this pretty often, when products sound so smart, trendy, and beautiful ... that you have no clear understanding of what they are specifically about.

This is exactly the problem these guys faced.

So they tried to A/B test 2 headlines - smart and shiny vs. simple and straightforward:

Control: Affordable, Easy-To-Use Web-Based Contact Manager (CRM)
Variation: The Quickest & Easiest Way To Organize Your Contacts

Result: The simple and straight-forward one converted 55% better than the control. ;)


Cheers,
Charlie Patel ;)

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