3-2-1: Viral content, 49.9% Open rates, Copywriting tips

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Hey — It's Harry.

Apologies for my lateness. I was up till 4 am trying to finish. But I ran out of snacks so I got the bus home. Enjoy this week's effort.

Estimated read time: 2 minutes & 2 seconds.

Before we begin... Thank you to this week's sponsor...

• Want high-quality ad inspiration?

• Biddyco spend millions every month testing ad creatives.

• Every day Ben (the founder) sends a short email with one top performing ad and why it works.

• If you'd like to give it a try click here (you'll be auto-subscribed)

Three short examples

1/ How to approach viral content marketing?

Write the title THEN make the content.

2/ A crash course in improving your open rate

From someone who's sent 1M+ emails with a 49.89% open rate.

1/ Ask subscribers to “add to address book”

2/ Ask for a reply to your welcome email

3/ Send as a real person. Add pic to sender address.

4/ Lower case subject line. Add preview text.

5/ Ask “mind rating today's email?” (boosts clicks)

6/ Make unsubscribing easy

7/ Ask cold subscribers if they'd like to stay

8/ Write emails people want to open

3/ The content marketing sweet spot

There's two ways people discover content.

1/ By searching for it (blog posts, video tutorials)

2/ By people sharing it (podcasts, free tools, visuals, ebooks)

Occasionally a piece of content does both. It hits a big keyword AND it's so awesome people share it. I call this the content marketing sweet spot.

Two Copywriting Tips

1/ Four ways to write a CTA

h/t Vikki Ross / Jason Fried

2/ How to make “benefits” more concrete?

Zap objections mid-sentence.

One Favourite Tweet

* * *

In the spirit of this email — If you like my newsletter please do ”add to address book” or reply. These are “positive signals” that help my emails land in your inbox. If you're bored of me you can unsubscribe here.

See you in two weeks — Harry

P.S. Mind rating today's email? — Superb / Solid / Subpar

P.P.S. — Song of the week

Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Writing it takes me 10 hours.

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one top performing ad PS Mind rating content marketing sweet spot One Favourite Tweet highquality ad inspiration Three short examples Two Copywriting Tips viral content marketing two ways people

3-2-1: Viral content, 49.9% Open rates, Copywriting tips

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