How did Unroll.me manage to gain 1.3 million users in just 3 years:

1. First, they discovered a really hot, massive problem - cluttered email inboxes.

2. They offered a simple solution for free - you can unsubscribe from all newsletters you are no longer interested in.

3. After the launch, tech blogs were happy to write about an app that solves a big problem for their readers. This helped them to get their first thousands of users.

4. Right after you start using the app and choose 5 newsletters to unsubscribe from, Unroll.me shows a pop-up "In order to unsubscribe from more than 5 subscriptions, help out by sharing on Facebook, Twitter, or via email".

Result: 1.3 million users virally in 3 years (+ Unroll.me was acquired).

Source: domain.me


Cheers,
Charlie Patel ;)



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