The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday April 29th, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

I saw this image from AirSign used in an Instagram advertisement, and it immediately felt familiar:

It felt very much like this 1978 Susan Wood photo from New York Magazine I had posted about a few months ago:

Don't they look kinda similar??

I reached out to the company to see if this was indeed their inspiration for the ad:

This was their reply:

So this ad wasn't the direct inspiration but it's neat to see a similar style being revitalized :)

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Thought:

Does anyone else feel like a philanthropist whenever you click the organic result on Google instead of making the company pay for your click 😂

Slightly scrolling down to click the organic result could save a company $2 to $40 per click 😬

Companies are often FORCED to bid on their own brand keywords because Google kiiinnnd of extorts companies into doing this.

For example if I Google "Ahrefs" you'll notice their competitor "SemRush" comes up as an ad before Ahref's own organic result:

Because of this companies have to bid higher and higher for their own top spot.

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Uplifting:

The Lord has answered my prayers after 10 years:

Google Docs "Pageless" format for a continuous document with no page breaks 🙏

On your Google Doc: File → Page Setup → Click "Pageless"

Thank you Jesus, Allah, Buddah, Zarathustra, and the Flying Spaghetti Monster for finally answering this prayer!

I've been waiting so long.

Documents with tables would always get messed up like this, with that little line caused by a page break:

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Picture:

I get more done in 2 hours of co-working than 8 hours of working alone.

For example had some buddies over co-working the other day:

In fact as I'm writing this I have someone else working at my place.

Since I get so much more done when co-working, I've decided to formalize this process a bit more.

Instead of "randomly calling whoever at the moment" I've started a list of people to co-work sorted by proximity to me:

This should make it easier to schedule!

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Interesting:

Did you know Google has free games and tools you can use right from the search results?

Google this: "Play Snake"​
You can instantly play a game of snake, and even select other games like Tic Tac Toe and Minesweeper.

There's also some useful tools...

Google this: "Flip A Coin"​
​You'll be able to do quick coin flips to help you make a decision.

Or Google "Google Tuner" and right from the search results you can tune your guitar!!

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Drawing:

Writing Tip: Avoid "Rambling Old Man Syndrome" when you write.

This is where you start writing, but end up rambling about semi-related stuff.

For example this shows a story zig-zagging all over the place and confusing the reader:

The way you solve "Rambling Old Man Syndrome" is by answering this question before writing:

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"The point of this article is..."

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For example:

The point of this article is...to show people how to write a cold email.

The point of this email is...to get them to call my phone number.

The point of this Tweet is...to show that you should avoid "Rambling Old Man Syndrome."

By knowing what your content is about FIRST, you can keep your story structure easy to read, like this:

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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