Optimization research not driving impact?

You're drowning in research data... hundreds of slide decks, insights scattered everywhere, and no clear direction for site optimization. It all feels like a guessing game.

Sound familiar?

Too many teams collect insights but fail to align on what actually moves the needle. PMs ignore research. Experimenters get random ideas. No one knows what really works.

In this CXL Feed, Gertrud Vahtra breaks down thematic analysis: the framework that cuts through the noise and pinpoints real customer problems worth solving. It helps teams turn raw research into actionable insights that drive impact.

Here's why this works.
- Alignment: Everyone gets visibility into the biggest problems to solve.
- Buy-in: Teams are more engaged because they see the customer issues firsthand.
- Better ideas:  Experiments backed by multiple data sources address real pain points, making them more impactful.

If your research is piling up without a clear focus, run this workshop.

It will give you direction, alignment, and optimization that actually works.

Dive in below.

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- Learn implementation-ready frameworks and tactics that drive measurable growth.

- Run top-tier experimentation and AB testing programs to get better results without increasing costs.

- Track what works and what doesn’t to make decisions based on data, not assumptions.

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