🚩 Find Your Intersection - TRUST-able #07
🚩 Find Your Intersection - TRUST-able #07The newsletter for experts who want to become trusted advisors online.
Attending one’s own duties and commitments toward others is not what can grant you trust from them. To build instant trust you need to be able to truly care for the other. Once you go out of your way to help, support another human being, without you being asked or deriving any personal benefit from it, you become someone trustable. Pay attention: there’s fewer and fewer of these people these days. This creates an opportunity to do good, help change the world, and to stand out from mediocrity and conformism. N.B.: This issue is entirely readable here, without needing to go to open a Google Doc. But if you like better the Gdoc experience here it is as well. Robin Good In every issue (7 themes - 21 resources):1) How To Create Real Value 2) How To Cultivate Relationships 3) How To Communicate Effectively 4) How To Market Yourself 5) How To Get More Visibility 6) How To Monetize 7) How To Stay Always Ahead 1) How To Create Real ValueFind Your IntersectionTo succeed, expertise, understanding, pragmatism and love are essential. Ikigai is a Japanese concept that represents the intersection of:
Source: Kazuki Nakayashiki - “Ikigai Maps and The Curator Economy”Move To Level 2To create high-value content that builds trust and stands out, I’d consider starting to work on content at least from level 2. Level 1: Simple Listicles Level 2: Advanced Listicles Level 3: Guides / Deep Dives Level 4: Experiments / Surveys Level 5: Research Studies / Original Ideas Source: Tim Soulo - TwitterStudy Scientific ResearchAn effective way to create tangible value is to invest time and money to access peer-reviewed scientific research and synthesize / extract key take-aways and strategies for the average entrepreneur. Here two excellent examples: “106 Cognitive Biases & Principles That Affect Your UX”. The guys at Growth.Design tap constantly into psychology research and studies to support all of their insightful critical analysis. Alternatively, check out this insightful playbook. “The Science-based Playbook of Pricing & Promotions” Created by Thomas McKinlay this is an extremely valuable guide to pricing strategies based on actual research. More on it in the Monetization section of this newsletter issue. 2) How To Cultivate RelationshipsDo Community OutreachReaching out is the new, manual, one-to-one approach to marketing. It is done by starting to tangibly care about those who are or could be your ideal customers. Outreach replaces traditional advertising and interruptive promotion tactics with a true service spirit. Reaching out is all about dedicating time to contact individuals in your market niche and taking interest in their problems by offering free useful resources. “Community Outreach, or community-based marketing, is a manual marketing approach that consists of three main parts:
Source: Kevin Conti - “How To Do Community-based Marketing”Pinpoint Who To Focus OnTo grow and nurture valuable relationships through a community it is vital to know, beforehand, who makes up your “tribe” (your ideal audience). Too often we generalize, mix different publics and leave blurred borders defining who our true, core tribe really is. Source: Pinpoint Your PeopleFocus On the BasicsTo cultivate lasting relationships and to grow a community of passionate supporters, one should stick to the very basic principles of community building. Too often we get lost in tools and technologies that, while indispensable to provide the necessary infrastructure for a community, do not by themselves, provide the critical elements that sustain and grow a community of people. Source: Grace Lu - Twitter3) How To Communicate EffectivelyWrite Like You SpeakTo write in a way that people can easily understand, while enjoying it, the best approach is to say (literally) what you want to communicate, before writing it. “Compression is the essence of good writing. …How do you get good at compressing your writing? By talking. As humans, we have a natural talent for compression. Whenever we open our mouths to tell a story, we are compressing information by focusing on the dramatic parts and leaving out the boring ones. But the same people who are solid storytellers when they talk forget how to compress ideas once they start writing about them.” Source: David Perell - Monday Musings Newsletter (March 21 2022)Forge Better TitlesUsing fill-in-the blanks templates to write effective titles, when you are not an expert already, saves lots of energy and time while gradually teaching you the ideal approach. Source: Jess Cook - “How To Write Compelling Ad Headlines for Creative Testing”Use Colors WiselyFull set of useful color picking and creation tools. Super-useful to create harmonious color palettes for branding, design and presentations. 100% free. 4) How To Market YourselfStart a Newsletter, Not a BlogThis is the best strategy any entrepreneur wanting to move his first steps online should take: start with a newsletter. REASON #1: Collecting emails. REASON #2: A newsletter IS a blog REASON #3: Starting a newsletter is fast, free & frictionless Source: Dylan T. - “Don’t Start a Blog - Start a Newsletter”Create Blockbuster ContentMost digital entrepreneurs publish content of mediocre value. It is rare to see long, in-depth, well-researched content that one wants to bookmark, print and share with others. Lack of understanding coupled with an home-assignment attitude. Few understand - let alone desire - the importance of leaving a mark, a legacy that survives the test of time. But it is only by going way beyond what most others do that one can reap the great fruits that value sharing can afford. “Research of the data by Harvard Business School professor Anita Elberse shows that blockbuster content is receiving a larger percentage of the attention pie than ever… …the central reason that the blockbuster model is so powerful [is]:
The higher quality something is in terms of the underlying ideas and how it is packaged, the more likely it is to be shared over and over.” Source: Michael Simmons - “Blockbuster: The #1 Mental Model For Writers Who Want To Create High-Quality, Viral Content”Answer in PublicAnswering public questions online is a great strategy to be perceived as an expert. This can be done inside social groups, on blogs by using comments, but most of all by answering public questions on popular platforms like Quora, Amazon, Facebook, LinkedIN, etc.. To this end I invite you to check out this useful tool that allows you to instantly see which are the most in-demand questions to be answered on just about any topic on Quora. Queue for Quora 5) How To Get More VisibilityNotify Everyone You MentionA great tactic to get greater visibility and fast traction is the one of notifying everyone who you have featured in your newsletter, blog or social media content. Source: Chris Osborne - “How To Create a Curated Newsletter (with lessons learned curating 300+ myself)”Share Your SecretsA good strategy to use to pick topics to write about. Freely share your secrets. I'm able to do this thanks to one simple trick that allows me to consistently create content that resonates. Share your secrets. That's the most effective recipe to create content readers love. It makes sense if you think about it. When you’re scared, it means the content resonates with you personally at some level. Hence chances are high that it will also spark something in anyone reading it. Readers really appreciate it when you say what thousands of people themselves secretly agree with but never had the courage to say. Readers definitely value when you teach everything you know and don't hold back anything.” Source: Jakob Greenfeld - Twitter ThreadGet Discovered“Of all the ways that a product can be discovered on the market, “word-of-mouth” is by far the cheapest and most effective one.” Source: Lenny Rachitsky - “How People Discover New Products - The Seven Places We Learn About New Stuff”6) How To MonetizeExtract PrinciplesThere’s a lot of valuable info out there, but it is often costly and time-consuming to get to it and to extract its essence. They study, extract the essence and they share it in simple words and with examples. Here’s one good example: “Pricing is one of the most profitable marketing levers out there. You probably know about price anchoring, and that $2.99 feels cheaper than $3. But those discoveries are from 30+ years ago. Marketing scientists have since discovered countless new ways to make prices and promotions more appealing and profitable. For example:
Source: Thomas McKinlay The Science-based Playbook of Pricing & Promotions (paid $35) Show a Hand Touching Your ProductHow you show your product can have a direct impact on how much you sell it. Scientific research proves there’s a significant difference. “Product attitudes and sales increase A hand touching a product in an image, video, or VR experience increases how much people:
For the effect to work, the hand:
Source: Thomas McKinlay - “Show a Hand Touching Your Product”Compare Paypal and StripeWhich is best for online payments? Source: Kelsey Johnson - “Stripe vs PayPal — Which is Best for Online Payments?”7) How To Stay Always Ahead of CompetitorsHow To Achieve GoalsGoals represent a destination where you want to end up. But, setting goals doesn’t do anything for them to actually be achieved. It only sets an expectation. What project you set up to reach that goal. Source: Tiago Forte - “Why You Don’t Achieve Your Goals” |
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