How To Help Students Complete Your Online Courses

Only 15% of students complete online courses. How can yours be among that elite group?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

MAY 3, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In this issue:


full tilt

How Online Course Creators Can Propel Students To Complete the Lessons

Only 15% of students in massive open online courses complete them, according to a Columbia University study.

Why?

I think it’s because the courses are boring. They become a drag. The audience gets distracted. They stop. Luckily, it doesn’t have to end this way.

At school, most of my teachers were boring. But every year, I had one or two who made the lessons entertaining. They all had different teaching styles, but they did have some factors in common.

Keep it short: Long courses that target enormous problems may sound like a good marketing proposition, but they are harder to create, and students will never have enough mental energy to complete all those lessons. Instead, target a specific problem and put only your best stuff in the course.

Offer clear guidance: Make it easy to understand how to navigate your course. If customers find what they need quickly, they realize they have control over the process and see you as an expert instructor.

Give a quick win: Provide the students with positive feedback early on. If they see or experience real improvement at the beginning of a course, they will be motivated to continue.

Last year, I bought a course about web development for beginners. At the end of almost every session, there was an exercise. To pass it, I had to really understand the lessons. At the same time, completing them gave me a real sense of progress. Every time I got a positive result on those tests, I felt energized. And I couldn’t wait to move forward.

Make it personal: In Sean D’Souza’s The Brain Audit, he inserts a couple of Indian recipes among his marketing-related text. While the recipes are unrelated to the main topic, they highlight Sean's passion for cooking. They work as a break during the reading, and they connect the readers to the author on a different level. In the end, Sean looks like a whole person instead of another marketing guru.

– Samuele Onelia

Get more tips from Samuele about how to create online courses that propel students to complete them.


content entrepreneur spotlight

https://www.thetilt.com/content-entrepreneur/kat-kamalani-changes-tilt

Entrepreneur: Khadijah Lacey-Taylor

Biz: Miss.Laceyyy

Tilt: Things that bring her joy

Primary Channel: Instagram (20.4K)

Other Channels: TikTok (5.2K)

Time to First Dollar: 2 months

Rev Streams: Sponsored posts

Our Favorite Actionable Advice:

  • Learn to DIY: Khadijah Lacey-Taylor and her husband Tamarco Taylor didn’t have the budget for a videographer. So they taught themselves how to do it.
  • Ask for what you want: In negotiating sponsored content deals with sponsors, Khadijah isn’t afraid to ask for (and get) her top price.
  • See the media’s value to your business: A popular video prompted coverage of Khadijah and her content in multiple outlets, including a standalone interview by Insider.

– Bonnie Azoulay

Read all about Khadijah’s successful transition from an accounting job to a content business.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.


quick talk

Caught on … Twitter

“There’s a lot of talk about 'controlling your own destiny' as an entrepreneur … It’s important to be able to determine what you can and can’t control.” – Josh Alballero


things to know

Money
  • Shorts ads: YouTube is looking to make money from Shorts, which now generates 30B daily views. It’s experimenting with app-install ads and other promotions. (The Verge)
    Tilt Take: Where the audience goes, so does the push to make more money. It remains to be seen how well this will benefit Shorts creators.
  • Convert visitors: Meta’s new guide on landing page best practices say speed, answers to common questions, and mobile-friendly interfaces are the key elements creators need to deliver. (Social Media Today; h/t tl;drMarketing)
    Tilt Take: Interestingly, two of the three aren’t about the content but about the user experience.
Audiences
  • Who’s who: TikTok creators with fewer than 5K followers can see who’s been watching them in the past 30 days. Just click on the eye icon in the right corner of your profile. (Tech Crunch)
    Tilt Take: It could be a good chance to learn more about your audience. But since users must opt-in to let you see their handle, we’re not sure how valuable it will be now.
  • Reeling in: Over 20% of the time spent on Instagram is spent watching Reels. But they still don’t monetize as well as Stories, Mark Zuckerberg says. They’re looking at changing that, but don’t expect it to happen any time soon. (Tech Crunch)
    Tilt Take: Remember, when Meta talks about making money, they’re talking about making it for Meta – creators are rarely top of mind.
Tech and Tools
  • Doing together: Koji, the link-in-bio platform, has launched Duet, an app for creators to connect with their communities through engaging and inventive content like video challenges. You set up a prompt and crowdsource your audience’s replies. (Koji)
    Tilt Take: In a Web3 world, it’s all about community, so Koji’s new app makes sense.
  • Research this: YouTube’s added a research tab to its analytics. It shows the top search terms your audience uses to find your content. It also identifies content gaps where viewers couldn’t find what they’re looking for on the platform. (YouTube; h/t Roberto Blake)
    Tilt Take: YouTube creators looking to refine their content tilt will find this especially useful.
And Finally
  • Cuban on TikTok: Dallas Mavericks owner Mark Cuban says he thinks TikTok could be the future of sports media. His idea? RedZone for MLB, where fans watch only the at-bats that most directly affect their favorite team or player. (CNBC)
    Tilt Take: How could you make your content even shorter and more helpful or entertaining for younger audiences?
  • Lose my number: Google now lets people remove their personal contact information from search results by filling out this form. (CBS News)
    Tilt Take: Creators who are concerned about some of their disruptive fans being able to find them IRL might want to make the delete-me request.


the business of content


the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Samuele Onelia, Bonnie Azoulay, and Don Borger.


Older messages

Stop! Collaborate and Listen

Friday, April 29, 2022

Want to grow your audience? Collaborate with your “enemy.” ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why You Should Create a Free Community

Tuesday, April 26, 2022

A content entrepreneur regrets he didn't make this decision years ago. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why You May Not Want to Give Your Name to the Business

Friday, April 22, 2022

You should know this one thing before naming your content business. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Your Rusty Engine

Tuesday, April 19, 2022

Restarting your content creation can be hard. That's why you have to do this. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Don’t Hide

Tuesday, April 12, 2022

A return to in-person events means it's time to create your personal attendee strategy, too. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

❓ How he turned $58k into $250k (per year)...

Tuesday, May 17, 2022

​ ​ Hey there crew, One of our Cashflow members Brian, and his biz partner just completed their first acquisition. A pool route in Vegas that he bought for $58k. The cool thing is though...using ideas

Tuesday, day#143

Tuesday, May 17, 2022

Continuing our streak! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

❓ Cashflow Call in 2 Hours! Today 3pm CST...

Tuesday, May 17, 2022

​ ​ ​ Cashflow crew, It's our favorite time of the week! Cashflow call Tuesday! Today, Codie is joining us to discuss: All the businesses she would NOT invest in The current red flags in the market

Google Tags: SEO Cheat Sheet for 2022

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Get a full control over Googlebot with tags, directives, and attributes Hi Reader, Want to get more control of how Google crawls your pages and presents them in search results? Make sure you're

Now I Know: And He Couldn't Use the Discount Anyway

Tuesday, May 17, 2022

The plan was malicious, but the error stupid View this email in your browser · Missed one? Visit the Archives Not sure I like the title for this one, but what can ya do. -- Dan And He Couldn't Use

[TWR] Where'd You Go, Elisa Doucette?

Tuesday, May 17, 2022

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Allow The Ideas To Come To You

Tuesday, May 17, 2022

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Apple Podcasts updates

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Apple makes life easier for creators and listeners, while Cleanvoice tests your show for ums, ers and hesitations 2.5 mins to read · Your daily briefing for podcasting and on-demand, with 22950

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Thinking of launching a virtual course? Here's what you need to know. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[You’re Invited] How to create your workforce of the future

Tuesday, May 17, 2022

Hello Historically, L&D teams have mapped out skills needs on a time horizon of 3-5 years. Today, that just doesn't cut it. Now, the optimal mix of skills and capabilities changes every 6-12