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The Content Matters 2022 Report is Here!

Parse.ly
49% of content marketers don't know how their content is performing

Hi Reader,

Businesses need innovative content in order to stand out and thrive in today’s ever-changing digital landscape. The question is, how are successful content teams doing that?

We're excited to share with you the Content Matters 2022 Report! In it, we uncover the biggest trends in content marketing, including how businesses are driving growth with content, measuring what works, and thinking about the future.

READ CONTENT MATTERS

Based on a survey of more than 800 content marketers worldwide, the report includes these key takeaways, including:
• More people are creating more content—and spending more money doing so.
•
Content chiefly drives top-of-funnel activities—like brand awareness on owned channels.
• Everyone wants to do more video—if they only had the resources.
• Drive more qualified leads and conversions
• Almost half don’t know how their content is performing—leaving them making key content decisions by gut feel.
• Tracking revenue back to content is hard—really hard.

 

P.S. Ready to unleash your creative side? We're hosting a webinar on how to harness content performance data to improve your content strategy. Save your spot.


Read the Parse.ly Blog
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