Tips on isolation from someone who spent a year in space

The Weekly Habit from ProductHabits.com
 Hiten's Pick 

I Spent a Year in Space, and I Have Some Tips on Isolation

NASA astronaut Scott Kelly spent a year in space, so it goes without saying that he knows a thing or two about isolation. With many of us working suddenly from home and practicing social distancing, it is natural to feel disconnected, scattered, and stir crazy. Here is Scott’s advice for maintaining a sense of normalcy in an abnormal time. I've certainly had to make my own adjustments, but two things that have helped me enormously: getting a little bit of time outside each day and sticking to a schedule as best I can. 

 Business 

What Matters Most for Your Startup During a Crisis

I recently did an AMA on Relay and shared my thoughts on everything from remote work to building FYI publicly through content. I got a question about how startups can get through this unprecedented time. During any crisis, three things matter: your team, your customers, and your cash flow. Here is my advice on managing all three. What are you prioritizing at your startup right now?

How Do You Start Over Again After Your Business Fails?

I really enjoyed reading through this Hacker News thread, which revolves around this question: How do you start again after your business fails and you're feeling burnt out? I thought these ideas were interesting:

  • Work a job as normal and boring as you can find. It'll give you perspective on what "normal" problems are. 
  • Conduct a thoughtful postmortem to help you close your last chapter properly.
  • Allow yourself to be bored. Spend a few months doing things that allow you to say, "Oh, now I see differently." 
Going through a business failure is never easy, but I've found that some of the best entrepreneurs have their greatest successes after big failures. Give yourself a chance to reflect and get new perspectives, and soon enough, your creative energy will return again. 
 Product 
What Every Product Leader Should Know About Collaboration

Notejoy Founder & CEO Sachin Rekhi shares what he's learned about good collaboration as both a founder and product leader at companies large and small. He talks about where collaboration normally breaks down in the product development process, how to create better communication among distributed teams, and what a product manager can do to create shared context among a team. This is a useful read—particularly if you are in a product leader or manager role in today's rapidly evolving work climate

The Secret Call to Andy Grove That May Have Helped Apple Buy NeXT

Chris MacAskill, former Director of Developer Relations at NeXT, shares a riveting story about Steve Jobs, Andy Grove, and a secret call that may have ultimately helped Apple purchase NeXT. This is a rare inside glimpse into how Steve Jobs worked—and how several of the decisions he made decades ago had an impact on what Apple would ultimately become. 

 Marketing & Sales 
How to Strengthen Facebook Advertising Amid the Coronavirus

Here is a key change driven by the Coronavirus over the past month or so: Spikes in social usage are driving CPMs to historically low costs. During life under quarantine in China, for instance, time online rose 20%, and the same thing is now happening in the United States. It's important to be sensitive about how you do your marketing right now, but there is also an interesting opportunity for you to improve your ads and reach more people at a lower cost. How do you think you'll adjust your ad messaging over the next several months?

How Leadfeeder Scaled Its Signups to Over 200 per Month

If you want to build compounding traffic, you have to focus on SEO. It's important to note that while there is a ton of terrible content on the internet created for the purposes of keyword targeting rather than adding value to end readers, you don't have to fall into that trap. You can focus on SEO and high-quality content at the same time. This is a useful read on how Leadfeeder did just that, scaling trial signups directly attributed to blog posts to over 225 signups a month.
 Growth 

A Framework That Reduces Reaction Time and Streamlines Decision-Making

There is a military strategy term called an OODA loop, which stands for observe-orient-decide-act. Its utility extends beyond the military, however. It is a particularly useful concept as it relates to commercial operations and learning processes, and is especially applicable to cyber security. Learn more about the backstory behind the strategy, and how it helps reduce reaction time and streamline decision-making

The Remote Sales Survival Guide

COVID-19 is changing the way many startups sell. The Close team has been running a remote sales company for the past six years, and also helped thousands of sales teams around the world learn how to sell remotely. They are best-in-class at helping companies navigate this interesting time we're in. They put together this no-nonsense guide to selling effectively on a remote team, along with quick remote work tips, remote tools and apps, and remote work resources. You can find the survival guide here

 Management 

Asking "Why?" Five Times Can Potentially Save Your Business

The founder of Toyota Industries Sakichi Toyoda invented the concept 5 Whys, which is simply the process of asking "why?" five times to help you get to the root cause of the issue or problem you're facing. This article explains what the concept is more fully, why it is beneficial, and how best to utilize it in your own business. I have found this to be an incredibly useful framework during my own startup journey, and I think you'll get great use out of it, too. 

Layoffs Are Coming

The writing on the wall points to an impending recession. It is a fair conclusion to make that layoffs are coming over the next several months in countless industries, including tech. This read lists out who is most likely to get laid off, how best to prepare for it, and what you can do proactively to buffer yourself should it happen to you. 

 Tip of the Week 
How to Work From Home Without Losing Your Mind

On this week's episode of The Startup Chat, Steli and I talk about working from home without losing your mind. This episode is particularly relevant for those who are adjusting to WFH when they are used to working in an office with their team. I have been a champion of remote work for years, and think this is an opportunity to learn how to do it effectively as more and more companies shift to a distributed teams model. Listen to the podcast episode here
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