6 ways to create a brand strategy that converts 🤑

Reader —

Branding is the ultimate MOAT to stand out from your competitors

Behind every successful business is:

A definitive brand strategy, that:

1: Creates a brand image

2: Communicates it to your audience

Today, we will break down 6 ways you can do that:

1. Identify Target Audience

2. Define your vision

3. Convey your Mission clearly

4. Brand personality traits

5. Personalised website

6. Pain points

Let’s talk about why & when you need a brand strategy, before we dive into the strategy.

New brands looking to validate their product should not build a brand strategy.

Your goal at the beginning is to validate your idea as quickly as possible.

You can take small principles from this email to help but don’t take weeks trying to create this if your idea isn’t validated.

I personally recommend focusing on branding once validated and while you are moving into scale.

Why?

Because it allows you to stand out from your competitors.

If you know your exact audience, you are able to create a very personalized experience for them which in the end boosts cvr.

Check this tweet 

Branding also acts as a moat.

A MOAT is a barrier of entry to protect yourself from competitors.

People can copy your product but they can never mimic your sauce.

Now, let’s begin with the actual action steps of the strategy:

1/ Identify target audience

Not all products are for all customers, for e.g

People with low income won’t buy luxury items unless they fulfill their need to eat.

This is why:

Finding the right audience for your product is the first step toward brand success.

To accomplish that we need to do customer research as in the following steps:

1: Customer personas (Demographics, Age, Income, Qualification)

2: Surveys (to gauge consumer response)

3: Testimonials about the product

4: Analyse competition’s audience

2/ Vision

Brand vision describes

1: The trajectory of your brand

2: Where your brand will be in 5-10 years.

A good brand vision has the core values of the brand and helps create a loyal target audience if executed correctly.

Here are 3 tips to create your brand vision:

1: Keep your goals in line with your core values

2: Keep the future in mind while defining said goals

3: Keep your brand vision short and unambiguous

3/ Convey your mission clearly

Consumers need a definite message that states a brand’s mission clearly.

This mission decides how you will reach your vision.

Your brand’s success is determined by how relentlessly your brand achieves said mission.

Here’s how to create your brand’s mission:

Thereby, increasing values and customer loyalty.

Eg: Microsoft’s mission statement:

“To empower every person and every organization on the planet to achieve more.”

4/ Personality traits

Your best friend is someone who has similar personality traits as you.

Because of the similarities, you trust them.

Your goal is to create 3 personality traits for your brand and use them across your marketing points.

Define words for each of those personality traits

Define colors for each of those personality traits, and

Leverage them to build unconscious rapport with your audience on your site, ads, copy, etc

5/ Personalised website

Your brand relies on its website to tell more about your product to:

Enable a user to make an informed decision.

Here are 11 essential elements of building your ecom website:

1: A Killer Headline

2: Brand Story

3: Bestseller Products On Homepage

4: Product Collections

5: Product Descriptions

6: Zoom Option For Pictures

7: Shipping Details & Return Policy

8: Rating and Reviews

9: Contact Info

10: Price Filters

11: Wishlists

All of these should have bits of your brand's personality traits on them.

6/ Pain points

Pain points are all the crucial touch points a customer faces from:

Ordering the product to the actual delivery.

Problem: any difficulty faced during this process can: End in distaste, and Lead to the customer leaving your brand for the competition.

Opportunity: Change these touch points into gain points

How? By doing:

A thorough research of the consumer psyche to:

1: Determine consumer wants

2: Optimising your brand

Doing these things right would kick start your revenue chain. READ THIS 

Now I know what you're thinking:

Where is "Wiz" getting this ish from? Is he making it all up?

To that, I say:

If I were making it all up, do you think marketers like you will be able to make 6-9 fig eCom stores and agencies in less than six months?

My friend, Google is shallow, and you won't find any of what I share with you there

If you have a thirst for learning and a hunger to grow, you need to:

a. Either learn everything yourself through trial and error - which will take years!

Or b. shadow someone willing to teach you

And that's where Utopia comes in.

A community of marketers sharing their secret sauce and ready to handhold you to success.

Heck, I promise you that IFF you're willing to put in the effort, you'll learn more from Utopia in a week than you learn from ANY other platform in a decade.

Call me out if you don't, and I'll return your subscription fee - no questions asked.

So, are you ready to take the first step? 

JOIN UTOPIA TODAY!