MegaMaker - Why are you doing this?

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When Jon and I started Transistor, our primary motivation was to have a better life. We wanted to build something we could be proud of. We were tired of working for other people. We wanted to make more money. We wanted more freedom.

It's worth being clear about why we're doing what we're doing.

I think we need to be careful about mixing up our company's purpose and our personal motivations for starting a company.

At Transistor, our company's purpose is to build the best podcast hosting software and to give our users excellent customer service.

But for us as founders, our main motivation is for us to build better lives for ourselves and our employees.

I think for most indie entrepreneurs, their personal objectives for starting a company look like this:

• A sense of purpose: doing work that we can be proud of, that makes some sort of difference in people's lives.
• A sense of enjoyment: doing work we like, with people that we like.
• Freedom: having the flexibility and space to optimize our lives in terms of our schedule, where we live, and how we work.
• Money: having the resources to do the things we want to, and live the lifestyle we want to live.

If you've started a company, it's worth evaluating your progress along these lines. Your company might be killing it, but it could also be making you miserable. The flipside is more often true: your business isn't doing very well, which means it's not giving you the benefits you wanted from it.

I think it's essential to keep your entrepreneurial "raison d'etre" in mind from the beginning. For a moment, allow yourself to be selfish. Ask yourself: what do I want to get out of this experience?

When you start a company, you're making a bet. You're betting that your personal investment of time, resources, money, and passion is going to give you a return. Ultimately, you want to get something out of this.

Naturally, a new startup isn't going to give you all the purpose, enjoyment, freedom, and money you want from the beginning. It's going to take some time for it give you a return on your investment.

But I wouldn't wait too long for your business to start paying you "better life" dividends. Too many entrepreneurs get stuck in a life-long grind, where the business is making them (and their families) miserable.

This is also why we shouldn't blindly commit to "running our business forever." We want the good things that a business can give us; if those benefits disappear, there's no reason to keep going. It's to switch to something else, sell your company, or retire.

If you do want to run your company for a long time, it's even more important that you ask yourself: "Am I enjoying this? Is this company giving me the life I want?" When left unchecked, a business can quickly become a job we don't enjoy.

Make business decisions that optimize for the life you want. If you've hit a revenue ceiling because of a lack of customer demand, it might be time to switch businesses. If your category requires massive teams, but you like working on smaller teams, it might be time to find a different category. If your investors are making demands you don't like, it might be time to buy them out.

As a founder, you have the ability set the direction of your company based on what you value. Don't lose site of why you got into this in the first place.

(Like this newsletter? You can share it on Twitter here)

Cheers,
Justin Jackson
​@mijustin​

PS: The Transistor team and I are working on brand new product. Getting ready to launch it soon! Follow along on Product Hunt.

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