GrowthHackingIdea - 30 times fewer returns

When I first started to collect and apply growth hacking ideas I faced a big problem.
My to-do list was overloaded with tons of ideas.

It became almost impossible to prioritize and filter that huge list.

While looking for another solution, eventually I created a simple Google Sheets document.
I added tasty formulas that automatically prioritize and filter my list of ideas.

A simple, free, and straight to the point tool for a growth hacker.

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Denis owns a regular online store where you could pay for goods after delivery to the nearest post office.

The problem was that 30-50% of goods got returned. The most popular reasons for that was "I changed my mind", "I've already bought this elsewhere", "I forgot", "I don't have time now to go to the post office", ...

Denis managed to reduce this figure to 1% - this is 30-50 times less.

How?

1. He divided clients into 2 groups: returning and new.

2. For his returning clients, he delivered goods as usual without any upfront payment.

3. New clients were asked to make a minimum payment (~$4). This minimum amount increased their level of responsibility, and as a result, the number of returns were reduced from 30-50% to 1%.

Source: vc.ru


Cheers,
Charlie Patel ;)



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