💭 An Introduction to Content Federation | XS’ Issue #20

By Esat from Experience Stack • Issue #20 • View online

An Introduction to Content Federation

When most people think of content management, they think of a single system used to manage all the content on their website. However, there are alternative methods for managing content that can be just as effective.

One such method is content federation - a practice that involves consolidating all of your company’s content into a single repository. This allows for streamlined access and better organization across all channels.

In this issue of Experience Stack Newsletter, we will explore what content federation is and how it can benefit your organization.

What is Content Federation

Content Federation is the ability to bring data together from multiple sources and backends via API, into a single repository without migrating the content or having multiple versions of it. In common experience architectures, a federated content hub serves as the “aggregation layer”.

With content federation, when data changes in an external source, the other systems are automatically updated to reflect those changes. This helps make sure that the end-user always has the most up-to-date information.

Key Benefits of Content Federation

As the amount of content on the internet has exploded, so too has the need for effective ways to manage and organize it all. Content federation offers a number of key benefits for businesses, including

having the ability to use real-time data
making it easier to use APIs
maintaining data integrity
preventing content silos

Resources to learn more about content federation:

Content Hubs vs Content Federation

graphcms.com • Share

Rounding Up the Stack

Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog Posts

Why Your Modern Data Stack Needs Data Governance

The marriage of data control and data visibility is called data governance. Data governance and democratizing data are two sides of the same coin:

Why Your Modern Data Stack Needs Data Governance

www.fivetran.com • Share

The Future of Personalization and 1st Party Data

Using first-party data to inform your personalization programs is a cornerstone of data-driven, customer-centric strategies intended to serve digital-first consumers:

1st Party Data Will Soon Be a Must for Personalization

www.cmswire.com • Share

Getting Started With Content Operations

“Content operations is all about making sure you have the right people, processes, tools, and systems in place to work effectively and efficiently, and it helps your team to scale with impact”:

Getting Started with Content Operations

www.boye-co.com • Share

Why Reusing Content Is Better than Repurposing Content

Many organizations can do better using the content they’ve created. Too many focus their efforts on repurposing old content instead of reusing existing content:

Why Reusing Content Is Better Than Repurposing Content

kontent.ai • Share

Identity and Attribution Can Give Your First-Party Data Strategy a Boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity:

Identity and Attribution Can Give Your First-Party Data Strategy a Boost

martech.org • Share

BONUS #1: Why Is First-Party Data a Go-To Strategy in 2022 for E-Commerce Marketers?
BONUS #2: Data Apps: Fad or Trend?

Podcast Episodes

Breaking Silos and Harnessing Data to Improve Customer Experience

During this episode, you’ll learn about tools and platforms to gain control of the customer experience and maximize efficiencies through automation, AI and bots without losing the human touch:

Doing CX Right

Building a Sustainable Content Strategy Practice

Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation:

Content Strategy Insights

Videos and Webinars

Leading Content Design

You will learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact:

Leading Content Design

Guides, Case Studies, and Reports

Understanding Change Data Capture (CDC): Definition, Methods, and Benefits

This post will define CDC, its benefits, the various implementation approaches, and how to design a modern data stack based on CDC:

Understanding Change Data Capture (CDC): Definition, Methods, and Benefits

airbyte.com • Share

Upcoming Events and Webinars

Headless Commerce Summit

You’ll hear the strategic business case for going headless, discover the latest technologies to boost your business and get tactical advice from experts who have built top e-commerce sites.

🗓 Monday, May 23 – Tuesday, May 24, 2022

Headless Commerce Summit

headlesscommercesummit.com • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat