How I'm building anticipation for our Product Hunt launch

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The Transistor team and I are getting ready to launch a new product on Product Hunt.

For most indie hackers, launching on Product Hunt is a way of announcing your product to the world, generating some buzz, and getting initial traction.

One opportunity a lot of folks miss is building anticipation for your launch before you submit it to Product Hunt.

I just made a video that shows you how I'm doing that:

(You'll also get to see what my office looks like!)

Links I mention in the video:

• ​Product Hunt Ship​
• ​Our "upcoming" page on Product Hunt​
• ​Previewed.app​

Any questions for me about Product Hunt, launching a new product, or building anticipation? Feel free to reply to this email. 👍

(If you'd like to share that video, here's the Twitter link)

Cheers,
Justin Jackson
​@mijustin​

PS: I'm trying to reboot my YouTube channel. If you like behind the scenes stuff like this about bootstrapping, marketing, SaaS, please subscribe here.

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