The Advertising Trends and Truths Retailers Need to Know

Business - and especially advertising - is continuing to transform at supersonic speeds. Understanding what those transformations mean for your business through strong analytics isn’t just a potential competitive advantage, it’s table stakes. But how can retail leaders sort through the noise for real impact?

In a recent ROI Genome Intelligence Report, The Advertising Evolution – Media Trends, Truths and Taking Action for Tomorrow, we broke down what you need to know about the impact of media and how to take action today to prepare for the future of retail.

The report answers vital questions facing retail leaders today and offers deeper insights into:

• How to accurately measure advertising ROI when two-thirds of the impact happens after the first week
• How to account for the impact of Halo, which makes up 45% of advertising’s impact
• Why brands that adopt holistic measurement programs achieve 25-75% more in ROI gains
• The biggest myths and ecosystem missteps to avoid when future-proofing your analytics 

About Analytic Partners

Analytic Partners provides intelligent technology and expert advice that enable top-tier enterprises to conceive, simulate, predict, and optimize outcomes for marketing and profitable revenue growth. Our solutions create a true competitive advantage by accelerating the development of true learning organizations that recognize and capitalize on change.