GrowthHackingIdea - +113% in overall conversions (study)

Optimizely once decided to test a new approach for their landing pages.
The results were amazing: +113% in overall conversions.

What did they do?

They extracted 4 groups of people from their overall traffic:
1. Shoppers from Target.
2. Late-night shoppers.
3. Visitors from the travel industry.
4. Visitors from Microsoft.

And modified the landing page for each of these groups (background images, headlines, etc.):


Then they compared results.

Results: personalized landing pages increased overall conversions by +113%.

Source: neilpatel.com


Cheers,
Charlie Patel ;)



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