Swipe Files - 📂 Pain point SEO
Today's newsletter is proudly supported by 42/Agency 🙌
When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.
42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.
More traffic = better, right?
Not always. In fact, an inversion relationship can appear for SaaS businesses in particular.
This is what my friends over at Grow & Convert found in their post on Pain Point SEO.
To sum it up:
Turns out, search intent is important. Really important.
It's the single biggest factor that influences conversions.
I love the way they illustrate their process for focusing on high intent "pain point" keywords first.
Here are 5 ways this usually plays out:
- Comparison posts: this framework objectively compares your product or service to your top competitors. Here’s an example.
- Best product or service lists: this framework helps searchers discover the best products or services in the category they’re searching for. Here’s an example.
- Alternatives to ‘X’: this framework helps searchers discover alternatives to your competitors products. Here’s an example.
- Articles that talk about pricing: This framework talks about pricing of your own product or service (if you have this hidden) – you could also do this for your competitors if they’re not forward about pricing. Here’s an example from a hubspot agency.
- Product or Service Use Cases: this framework helps searchers figure out how to solve a problem they have and presents your product or service as a potential solution — ie. how to increase leads from content marketing (note the subtle tie-ins to SEMrush throughout the post).
If you're just getting started with SEO, this is where I'd start.
And even if SEO has been a big part of strategy historically, you're likely over-indexing on high volume keywords.
—Corey
p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →
Thanks again to our featured sponsors:
- Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
- Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
- The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
- 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
- Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.
Key phrases
Older messages
📂 How to get your first $1k, $10k, & $100k MRR
Wednesday, May 25, 2022
When you're dreaming about building a multi-million dollar SaaS company, it can be daunting when you're currently well below that. When you're at $0, just $1000 MRR feels like a
📂 From 2 to 14 new customers per month with onboarding changes
Tuesday, May 24, 2022
Today's newsletter is proudly supported by The Juice 🙌 You're gonna love this... The Juice is essentially Spotify for marketing & sales content. If you're anything like me and
📂 Want to double your landing page conversion rate?
Monday, May 23, 2022
Think about this: 100% of prospective customers will visit your landing page. It's the only page on your site that ~everyone will see. That's a lot of pressure to perform! Most people
📂 How Roam Research reached $1M ARR in two months
Saturday, May 21, 2022
Today's newsletter is proudly supported by Agorapulse 🙌 You can tell a lot about a company based on its customer support practices. Zappos is famous for going to extremes for its customers,
📂 Brex's OOH strategy for domination
Wednesday, May 18, 2022
Today's newsletter is proudly supported by Ahrefs 🙌 Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in
🏙 How one architect’s radical ideas about nature changed American cities forever
Wednesday, April 27, 2022
Plus: Axiom Space successfully wraps up first private mission to the ISS.
How Much Does It Cost to Mint an NFT?....🚀
Wednesday, April 27, 2022
April 27, 2022 And it is no less true, that personal security and private property rest entirely upon the wisdom, the stability, and the integrity of the courts of justice. -Joseph Story Market Bitcoin
LinkedIn wants to change. Finally
Friday, October 29, 2021
Good morning! Cigarettes are back. It feels strange writing this but it appears they are. According to reports, in the US, the sale of cigarettes increased for the first time in 20 years. The stress of
Marketing Weekly #46Sunday, October 24, 2021
You Have to Ask (Really) Stupid Questions to Market Better and Grab More Deals • 5 (Dead Simple) Cold Emailing Tips I Learnt After Sending Over 10000+ Emails • How Much Tik Tok Paid Me for 1.6 Million
API to scrape LinkedIn Profiles in real-time
Tuesday, June 28, 2022
Sponsored Scrape LinkedIn profiles in real-time On 19th April 2022, the US appeals court reaffirmed that scraping public LinkedIn profiles is legal. But scraping public LinkedIn profiles is difficult.
Today's startups in 10 wordsTuesday, June 28, 2022
10words.io Discover new apps and startups in 10 words or less linke.to: Some freshness & useful tools for short & bio links genei: A research tool that analyses web-pages, documents, and PDF
Unsheetly, Rune Reader, DocsToSite 1.0, Kaching, and InvoicePad
Tuesday, June 28, 2022
Create dashboards from Google Sheet data without code or functions BetaList BetaList Daily Unsheetly Create dashboards from Google Sheet data without code or functions Rune Reader A dedicated app for
‘Cause this is Qwilr 🕺Tuesday, June 28, 2022
A start-up from sunny Sydney is changing business comms forever with its gorgeous, customizable, and fully web-based business proposal generator
Today's Digest: Quit my freelance job. Today is day one as full time indie maker 🚀
Tuesday, June 28, 2022
Your Indie Hackers community digest for June 28th
Tuesday, June 28, 2022
Just as much as I think entrepreneurs should skip the local investors first, I think entrepreneurs should skip the local accelerators too. Read More Random thought: have you ever been to a fireside
Bravery, Buffets, Light Bills & Gasifying Wands 🔋
Tuesday, June 28, 2022
Startups to reduce your light bill View this email in your browser The Battery and Paper Story There's a biodegradable battery that is printed on paper, and it could potentially reduce your light
Get paid $100 to participate in course research
Tuesday, June 28, 2022
Hi there, We're looking for 10 people to help us test a new course in return for a $100 gift card or donation to a charity of choice. If accepted, we'll ask you to read through the entire
[CEI] Chrome Extension Ideas #48
Tuesday, June 28, 2022
ideas for NFT, Google Maps, Twitter Ads and Twitch
Just start 🎬Tuesday, June 28, 2022
MicroFounder When I ask microfounders what's their advice for starting a startup as a solo developer, they often mention the importance of, well... starting: "I think the hardest thing is just