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4/18/2024
13 : 24

📂 Events create memorable experiences with potential customers

​ ​ ​ ​ Today's newsletter is proudly supported by xFusion 🎉 ​ A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing
4/15/2024
13 : 24

📂 Demystifying the logo process

​ ​ ​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
4/13/2024
8 : 14

📂 Engineering as marketing: Your product is my marketing opportunity

​ ​ ​ ​ Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
4/13/2024
8 : 14

📂 New Conversion Factory pricing 💵

The time to invest in product marketing is NOW ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
4/8/2024
13 : 34

📂 Advertising scales when you can crack payback period

​ ​ ​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
4/4/2024
13 : 24

📂 Branding breakdown for Sardine.ai

​ ​ ​ ​ Today's newsletter is proudly supported by MarketerHire 🎉 I see more and more top-tier marketing talent going freelance these days. And as a 4x first marketing hire myself, I know just how
4/3/2024
13 : 54

📂 Backlinks you won't get penalized for later

​ ​ ​ ​ Hey friends, I'm excited to share that I've partnered with Dofollow as an official partner of the Swipe Files newsletter to help more startups rank higher in Google. Contrary to what
4/1/2024
13 : 24

📂 Partnerships allow you to tap into existing audiences

​ ​ ​ ​ Today's newsletter is proudly supported by MarketerHire 🎉 I see more and more top-tier marketing talent going freelance these days. And as a 4x first marketing hire myself, I know just how
3/28/2024
13 : 24

📂 Treat content like its your product

​ ​ ​ ​ Today's newsletter is proudly supported by Embarque 🎉 ​ For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS
3/27/2024
13 : 54

📂 Scale content marketing without breaking the bank

​ ​ ​ ​ Hey friends, I'm stoked to share that I've partnered with Embarque as an official partner of the Swipe Files newsletter to help more startups level up their content and SEO with
3/25/2024
13 : 24

📂 7 branding books every SaaS founder needs to read

​ ​ ​ ​ Today's newsletter is proudly supported by Embarque 🎉 ​ For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS
3/21/2024
13 : 24

📂 Offer discounts and pro bono services sparingly

​ ​ ​ ​ Today's newsletter is proudly supported by Dofollow 🎉 In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what
3/18/2024
13 : 24

📂 Product Hunt should be the last step of your launch, not the first

​ ​ ​ ​ Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I
3/15/2024
1 : 58

📂 How to handle branding and design feedback

​ ​ ​ ​ Today's newsletter is proudly supported by Dofollow 🎉 In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what
3/11/2024
13 : 24

📂 You’re only pre-launch once (so make the most of it)

​ ​ ​ ​ Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email
3/7/2024
14 : 24

📂 Use tried and true copywriting formulas to write persuasive headlines and descriptions

​ ​ ​ ​ Today's newsletter is proudly supported by xFusion 🎉 ​ A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing
3/4/2024
16 : 24

📂 The ROI of good design

​ ​ ​ ​ Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I
2/29/2024
14 : 24

📂 Include the right structure and elements to maximize sign up conversion rate

​ ​ ​ ​ Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
2/26/2024
14 : 24

📂 Use “The Only Test” to craft compelling positioning as an obvious choice for ideal customers

​ ​ ​ ​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
2/22/2024
14 : 24

📂 Solving the logo puzzle

​ ​ ​ ​ Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email