Weekender: Gucci seeks next generation of esports talent with gaming academy

 
 

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May​ 28,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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May 27 - Unilever, Mondelēz try Instacart's shoppable ads | Chevrolet game warns of texting and driving

Friday, May 27, 2022

Chevrolet's WhatsApp game drives awareness of texting and driving dangers; Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms; Omnicom's new

May 26 - Carl's Jr., Hardee's head to 'Jurassic World' | TikTok takes page from Twitch

Thursday, May 26, 2022

TikTok takes page from Twitch as battle for creators intensifies; Glenlivet fills the internet with diverse whisky drinkers; Cryptocurrency ad spend plummets as market crashes; Google reimagines search

May 25 - Pepsi bows out of Super Bowl Halftime Show | Google reimagines search

Wednesday, May 25, 2022

Google reimagines search beyond '10 blue links'; Minute Maid offers heat relief with Aguas Frescas waterslide delivery; Miller Lite fires up the grill with beer-infused charcoal; Albertsons

May 24 - How Miller Lite and Bud Light's rivalry shook marketing | CMOs bullish as budgets recover

Tuesday, May 24, 2022

CMOs 'sanguine' in face of inflation, global turmoil as budgets recover; Candle Media extends content deal-making run with Attn: acquisition; Nextbite exec dishes on how operators can make

May 23 - Gucci opens gaming academy | TikTok allows brands to crowdsource content

Monday, May 23, 2022

TikTok's new ad product lets brands crowdsource content; Nextbite exec dishes on how operators can make virtual brands successful; Noodles & Co. gamifies mobile rewards to boost loyalty;

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