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5/28/2022
18 : 14

Weekender: Gucci seeks next generation of esports talent with gaming academy

Signup | Forward Marketing Dive Weekender May​ 28,​ 2022 | A roundup of this week's most read stories Hootsuite BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and
5/27/2022
15 : 24

May 27 - Unilever, Mondelēz try Instacart's shoppable ads | Chevrolet game warns of texting and driving

Chevrolet's WhatsApp game drives awareness of texting and driving dangers; Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms; Omnicom's new
5/26/2022
15 : 24

May 26 - Carl's Jr., Hardee's head to 'Jurassic World' | TikTok takes page from Twitch

TikTok takes page from Twitch as battle for creators intensifies; Glenlivet fills the internet with diverse whisky drinkers; Cryptocurrency ad spend plummets as market crashes; Google reimagines search
5/25/2022
15 : 14

May 25 - Pepsi bows out of Super Bowl Halftime Show | Google reimagines search

Google reimagines search beyond '10 blue links'; Minute Maid offers heat relief with Aguas Frescas waterslide delivery; Miller Lite fires up the grill with beer-infused charcoal; Albertsons
5/24/2022
14 : 34

May 24 - How Miller Lite and Bud Light's rivalry shook marketing | CMOs bullish as budgets recover

CMOs 'sanguine' in face of inflation, global turmoil as budgets recover; Candle Media extends content deal-making run with Attn: acquisition; Nextbite exec dishes on how operators can make
5/23/2022
15 : 44

May 23 - Gucci opens gaming academy | TikTok allows brands to crowdsource content

TikTok's new ad product lets brands crowdsource content; Nextbite exec dishes on how operators can make virtual brands successful; Noodles & Co. gamifies mobile rewards to boost loyalty;
5/21/2022
18 : 14

Weekender: Campaign Trail: C4 Energy taps into Kevin Hart's versatility

Signup | Forward Marketing Dive Weekender May​ 21,​ 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt Cross-Channel Advertising Webinar Tune into How to
5/20/2022
15 : 24

May 20 - Pizza Hut, Jimmy John's reward metaverse users | C4 Energy multitasks with Kevin Hart

Campaign Trail: C4 Energy taps into Kevin Hart's versatility; Keystone Light decks out fans in camo to connect with rural customers; Warner Bros. Discovery holds back on streaming tie-up details at
5/19/2022
15 : 24

May 19 - Ulta unveils media network | Warner Bros. Discovery's first upfront

Warner Bros. Discovery holds back on streaming tie-up details at first upfront; Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push; Burger wars: How Burger King's
5/18/2022
15 : 24

May 18 - Walmart ad business surges | Gap establishes Roblox shop

Gap sets up shop in Roblox to boost teen inclusion, self-expression; Burger wars: How Burger King's rivalry with McDonald's reverberates through adland; Snap taps Wieden + Kennedy vet as chief
5/17/2022
15 : 24

May 17 - Why Burger King's rivalry with McDonald's sizzles | Cheez-It, Pandora produce 'sonically-aged' snack

Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers; Target to award $25M in paid media to diverse brands; Mattress Firm wants listeners to rest easy with new podcast as audio
5/16/2022
15 : 24

May 16 - Domino's app grants 'Stranger Things' powers | Marriott launches hospitality's first media network

Marriott launches hospitality industry's first media network; Budweiser provides Twitch streamers with free tunes; Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs
5/14/2022
18 : 14

Weekender: Peloton races to revitalize brand with help from star instructors

Signup | Forward Marketing Dive Weekender May​ 14,​ 2022 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — impact.com State of partnership marketing 55% of marketers report
5/13/2022
15 : 34

May 13 - Kia takes inspiration from nature sounds | Burger King dishes out glitchy rewards

Burger King goes for gamers with glitchy deals; JC Penney taps new marketing chief; Google adds customizable ads on search and YouTube View online | Signup | Forward Marketing Dive Daily Dive May​ 13,​
5/12/2022
15 : 44

May 12 - Oreos double as canvas for LGBT support | Peloton ad spend dips 22% in Q1

Peloton ad spending plunged as new users wane, analysis finds; How streaming TV platforms upped their games at the NewFronts; Sneaker supremacy: Nike and Adidas battle for brand love View online |
5/12/2022
14 : 24

May 11 - Pepsi, Pizza Hut team up on AR soccer game | Netflix ads could hit by end of year

Netflix is finally open to ads. What's next?; Sneaker supremacy: Nike and Adidas battle for brand love; How streaming TV platforms upped their games at the NewFronts View online | Signup | Forward
5/10/2022
15 : 34

May 10 - Nike and Adidas battle for brand love | Doritos hosts virtual 'Stranger Things' concert

Doritos hosts virtual concert from the Upside Down for 'Stranger Things'; Female CMOs overtake male ones for the first time, report says; Publicis acquires Profitero to add analytics layer to
5/9/2022
15 : 14

May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh

Peloton races to revitalize brand with help from star instructors; Coors Light wants to chill rooftops this summer with novel billboards; Xbox levels up mobile app through stories feature; Campaign
5/7/2022
18 : 14

Weekender: Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

Signup | Forward Marketing Dive Weekender May​ 7,​ 2022 | A roundup of this week's most read stories Campaign Monitor BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing
5/6/2022
15 : 24

May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading

Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%