Jun 2

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

Lessons from a $196M mistake 🙊
Last week brought us Paddle’s acquisition of ProfitWell bringing a conclusion to one of the hottest wars in 2010s SaaS - “the 1-click SaaS metrics wars”.
So why did Baremetrics, who was first to market sell for $4M while ProfitWell, a fast follower, sell for $200M!
1. Don’t charge for commodities: ProfitWell made metrics FREE and charged only for dunning… completely nerfing Baremetrics “paid-metrics” product
2. Choose your investors wisely: ChartMogul aggregated metrics across payment processors (Stripe, Adyen, Paypal) while Baremetrics stayed exclusive to its early investor - Stripe
3. Think ahead: SaaS metrics dashboards ultimately started getting embedded deeper into the payments stack and commoditized by the layer beneath. Stripe itself started rolling out subscription metrics! Chargebee, Recurly, Zuora, and Chargify followed as well.
Jan-Erik Asplund @janerikasplund
In 2013, @Baremetrics created the category for 1-click SaaS metrics on Stripe and raised from top investors BVP, GA & Stripe @ProfitWell fast followed in 2014 PW just announced a $200M acquisition by @PaddleHQ while BM sold for $4M to private equity in 2020 What happened? 👇
May 25th 2022
14 Retweets108 Likes

Avengers assemble 🦸🏻‍♀️🦸🏻
Replit assembles Earth’s Mightiest heroes to support 12 special teams!
Replit ⠕ @Replit
A few weeks ago, we announced Replit Ventures $10,000 grants + 10 weeks of mentorship to support builders. It is core to our mission... but we did not stop there. Today, we are happy to announce the Replit Ventures Builder Kit. Here are the eight partners:
May 26th 2022
25 Retweets163 Likes
Fortune favors the distributed 💰

Ross Simmonds @TheCoolestCool

Disney has understood the power of distribution since 1957.

🔎 The PLG hunt

“If you know, u-no”

Security is a design problem. That’s the premise of ex-Google designer Parteek’s brainchild: Uno.

Uno attempts to solve the problem statement of security through a design-led approach, starting with a fresh new password manager.

Parteek @parteeksaran

Hello! I started a company. Meet @unoidentity! We’re building a new kind of password manager. The one that you’ll love using. uno.app A bit about why a designer is building in security...

Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

King Gong 👑

The whirring growth engine that powered the revenue intelligence tool - a category they themselves created - to a $7.25B valuation, 140% net revenue retention, and close to 0 churn - what can product-led growth learn from Gong?

Top of the Lyne

You can’t go Wrong with Gong

In The Art of War, Sun Tzu writes: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle…