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8/9/2022
14 : 24

A Mutiny against traditional marketing ⚔️

A rebellion against traditional marketing and growth engineering joined by teams at Snowflake, Salesforce, Carta, AngelList, Gong, Dropbox, Hopin and more💥 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/4/2022
14 : 4

Building heavier companies 🏋🏻‍♀️

Doubling market share for dummies 🥸, the return of the prodigal son, a framework for your first Growth hire 🙌🏼 and Jeff Bezos' two cents on navigating a recession 🤸🏼‍♀️ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/3/2022
15 : 34

Mark Tanner, Cofounder of Qwilr on the pitfalls of freemium & building in "The Land Down Under" 🙌🏼

Humans of PLG💥 ft. Human extraordinaire, Mark Tanner; the OG from Qwilr; Insight-packed, candid and LOTSA fun! Check out the full episode👇🏼 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/2/2022
15 : 24

This headline won the Statsig A/B test 🥇

A full product development stack that's democratizing the secret sauce that allowed Facebook to grow more than 2 billion users 🤩 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/28/2022
14 : 54

The times are 🔁 they a-changin’?

Fresh off the PLG press 🗞️: Shopify's quarter, Slack's 🕸️ notification flowchart, God uses Jira? & PLG drops its guard down ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/27/2022
15 : 25

Head of Growth at Otter.ai on PLG meets Sales, US vs China and building a winning growth team💪🏻

We sat down with Chang Chen, Head of Growth & Marketing at Otter.ai; so you don't have to. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/26/2022
16 : 25

Hey there, Gorgias

The hyper-personalized product-led growth levers that drove the all-in-one customer service tool's growth to 9000 customers and a $300 million valuation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/21/2022
14 : 54

Not all is gloom and doom in SaaS 🚀

Product-led sales framework🕸, beating the recession📈, Shopping on WhatsApp & YouTube, 🔥 meme of the week! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/20/2022
14 : 55

See you there! Qwilr's🪶 PLG Playbook with Co-founder Mark Tanner

🥁 Calling all growth enthusiasts. Reserve your spot in the opening edition of Humans of PLG💥 - a closed-door, intimate chat with the OGs leading product-led growth at fast-growing companies. ‌ ‌ ‌ ‌ ‌
7/19/2022
15 : 34

New OpenPhone, who dis?

The product-led growth levers driving OpenPhone's mission to bring the telephone into the 21st century ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/14/2022
13 : 54

She's a 10 but...

Hiring for Growth, PLG meets Outbound, Hubspot's FREE CMS toolkit and scripting the future with Descript ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/12/2022
15 : 24

Descript: A Billion-dollar Detour?

The story of Groupon's infamous founder's detour from Detour to Descript → and into every podcaster's tech stack. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/7/2022
14 : 4

What's up with Zapier?

Fresh off the PLG Press🗞: Zapier's fresh coat, SEO MasterClass, funding 💸 & a framework for the trial vs. freemium conundrum ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/5/2022
17 : 4

You like personality? I got 8 of ‘em.

A side hustle that led to a $1.3B co, with over 24 million users including celebrities like Selena Gomez, Alicia Keys, & Jamie Oliver 🤯 The Value Prop? All your online personalities. In one place.
6/30/2022
13 : 14

ZenDesk's founder gets his pay day💰& the cardinal laws of Growth 🎯

Your weekly PLG round-up: Acquisition, super launches, growth frameworks and a lot, lot more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/28/2022
15 : 54

‘Cause this is Qwilr 🕺

A start-up from sunny Sydney is changing business comms forever with its gorgeous, customizable, and fully web-based business proposal generator ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/23/2022
14 : 4

Cloudfare's Outage and other 🔥 takes from the PLG world!

Your weekly PLG guide: ClickUp's Touch up, Sage Growth Advice, and the latest funding round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/21/2022
13 : 44

Krisp.ai: The noisefighting superhero

The product-led growth of the noise-suppression rocketship that grew its active users by 20x, enterprise accounts by 23x, and ARR by 13x in ONE year - and continues to ascend ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/17/2022
2 : 18

Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...

👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
6/14/2022
13 : 34

Posthog - the all-in-one Product Analytics Suite

1-2-3 growth framework, the power of self serve and other GTM strategies powering the open source product analytics rocketship - Posthog ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌