The Latest from SaaStr: The SaaStr Annual Inclusion Program is Back

By Jason Lemkin · Saturday, June 11, 2022 | Blog Posts

After an incredible SaaStr Europa, we’re gearing up for 2022 SaaStr Annual in-person again in the SF Bay Area, at the spacious 40+ acres San Mateo County Fairgrounds, Sep 13-15.

As part of that, we are (of course) bringing back our Equality, Inclusion and Balance program to set aside 1,000 no cost VIP Passes to Annual.

Please join us.  We want this to be the most inclusive Annual ever!

Read the full article: The SaaStr Annual Inclusion Program is Back: 1,000+ No-Cost VIP Passes

By Amanda Beaty · Friday, June 10, 2022 | Company Culture, Customer Success

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Flexport Founder and CEO, Ryan Petersen.

In 2016, Flexport CEO Ryan Petersen sat down to share his thoughts about running a successful tech company on the SaaStr podcast. And that success has only compounded –– in 2022, Flexport raised $935 million in Series E funding, raising its valuation to $8 billion. And as a technology platform for global logistics, Flexport has taken on a pivotal role in helping move goods around the world over the last few years of the pandemic, as supply chains have been disrupted.

In this classic podcast session, Petersen described his ongoing journey as a founder and CEO and imparted enduring pieces of advice to inspire SaaS leaders.

Read the full article: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen (Pod 563)

By Amanda Beaty · Saturday, June 11, 2022 | SaaStr Events

We’re continuing to gear up for the 2022 SaaStr Annual in the SF Bay Area, Sept 13-15!

Each week we’ll be announcing more incredible sessions.

Check out this week's sessions!

Read the full article: Announcing New SaaStr Annual Sessions with Gong, Shopify, Braze, and Zoho Corporation!!

By Jason Lemkin · Friday, June 10, 2022 | Fundraising

VCs take different types of risks.

But there is one common factor, that founders know, but often lose track of in their pitch: every VC, at any stage, is looking for outliers.

Your pitch, your team, your metrics, your market position, your vision, your TAM, your everything, should honestly and transparently but aggressively and positively show how you can be an outlier.

Read the full article: Dear SaaStr: How Do VCs Decide Which Startups to Invest In?

By Amanda Beaty · Thursday, June 9, 2022 | Fundraising, Marketing

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Noreen Allen, the CMO at Bandwidth, shares how you can create the perfect strategy and messaging to help boost your SaaS company, whether you’re in Series A or approaching your IPO.

Read the full article: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen (Pod 562 + Video)

By Jason Lemkin · Thursday, June 9, 2022 | Growth, Hiring

As you scale up in SaaS, one thing I can almost guarantee is that you are going to hire some VPs who were either fired or quit their last role. 

Especially in Bay Area-centric startups.  There’s so much change and turn-over in the Bay Area, especially, that many of your top candidates will have had some significant bumps in their transitions from their last role.  And now, the Great Resignation has just accelerated everything.

So you’ll end up hiring VPs who went through a significant transition at their last gig, sometimes an involuntary one.  That can be great.  Here are just a few thoughts of things to look for.

Read the full article: 5 Tips To Improve the Odds When You Hire VPs Who Were Fired or Quit

This edition of the SaaStr Daily is sponsored in part by WorkOS

MAKE YOUR APP ENTERPRISE READY

With WorkOS, start selling to enterprise customers with just a few lines of code. Add Single Sign-On (SAML) in minutes instead of months.

This edition of the SaaStr Daily is sponsored in part by DuploCloud

ACCELERATE YOUR TIME TO COMPLIANCE

With DuploCloud, Automate your DevOps and learn how you can build a more compliant and secure Cloud App.

© SaaStr 2022

255 Kansas, Suite 300, San Francisco, CA 94103

If you'd like to stop receiving the SaaStr Daily, click here