Weekender: Absolut mixes cocktail personalities in biggest campaign in over a decade

 
 

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June​ 11,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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June 10 - Timberland treks through metaverse | Diageo's Bulleit plants change at Tribeca Festival

Friday, June 10, 2022

Diageo's Bulleit plants environmental change at Tribeca Festival; Twitter tests product drop alerts with Home Depot, Dior and others; How Netflix's potential acquisition of Roku would affect

June 9 - How a Netflix-Roku deal could shake up CTV | Budweiser trots out Clydesdale NFTs

Thursday, June 9, 2022

Budweiser, Zed Run race into new partnership with Clydesdale NFTs; YouTube brings shopping to Shorts with Glossier Challenge; Forever 21, Barbie launch summer collection available in the metaverse View

June 8 - Dollar General bolsters media network | Catalina, Volta power DOOH at EV stations

Wednesday, June 8, 2022

Catalina, Volta energize DOOH partnership around EV charging stations; SMI acquired by PE firm as advertisers demand data-driven insights; Google aims for more immersive ads and better AI optimization

June 7 - McDonald's boot camp diversifies marketing pipeline | Bubly champions LGBTQ chosen families

Tuesday, June 7, 2022

PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride; Google aims for more immersive ads and better AI optimization; Absolut mixes cocktail personalities in biggest campaign in

June 6 - PepsiCo details 'always-on' esports strategy | Absolut pours biggest campaign in over a decade

Monday, June 6, 2022

Absolut mixes cocktail personalities in biggest campaign in over a decade; Wonderful Pistachios deploys baby Groot for plant-based protein push; Banks eye first-mover advantage to embracing the

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