The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday June 17th, 2022. Hope you like it :)

🎤 Listen to this email here:

Swipe:

I love old school ads, and these decades-old Range Rover ads do a great job of two main things:

#1.) The Range Rover can handle tough terrain.
#2.) The Range Rover looks good.

For example in this it says "You can drive it as if it were your brother-in-law's" and it shows the RR going over some crazy difficult terrain:

Not sure why the person who hates this his brother-in-law so much....but we get the point 😂

This next ad promotes the suspension of the Range Rover by comparing them to Nike Air's (which in the 90's were a huge hit).

This ad is good at just showing the product also:

This next Range Rover ad is my favorite. It doesn't even show the product (up close at least).

It just shows the Range Rover going wayyyyy off the beaten path, opting for taking a desert sand drive instead of a comfy highway like all the other cars:

Thought:

Here’s the computer program of my life:

load (Neville){
0: Born
20: Make money
30: Slow down
40: Family
50: End competitive working life
60: Family
85: End;
}

Yours is likely the same, maybe some variance in numbers.

Almost every biography I’ve ever read ends with “wish I spent even more time with friends and family.”

The journey is the point :)

Uplifting:

I recently spoke with designer Chris Do on a podcast about:

COPYWRITING:
"If you change words around on a page, it often makes a dramatic impact."

STARTING BIZ:
"If you can't do it on the side, you probably can't do it full time."

BEST CLIENTS:
"They're doing a bad job, but in spite of that, doing well."

The Futur

@thefuturishere

What is copywriting?🎙️  ftris.me/podcast-193 - We talk with @nevmed about what effective copywriting means and how you can improve your own.  pic.twitter.com/k2obSmjhl9

June 15th 2022

11

Retweets

35

Likes

You can listen to the whole podcast here.

Picture:

Here's a fun weekend project I did:

I added an "Ab and Stretching Area" to my garage gym. Here's a quick tour:

Here's what the garage gym looked like (those are chalkboard walls):

I always thought this concrete lip was wasted space, and could be turfed or padded in some way:

My friend Sam was clearing out his garage down the street and had some leftover turf, so I took it:

I cleared off all the stuff on the concrete lip. Unfortunately this means removing the table that held my speakers, lamp, and star projector:

I laid out the turf and measured it (making sure the grain of the "grass" is all the same direction):

Started slicing up the turf, using turf tape to attach the 4 different pieces:

Then glued all the turf down to the concrete so it doesn't move:

Then let it sit for a while to settle in:

Started putting stuff back on it:

Including these two stool thingies to use for stretching and sitting:

Downside of this....the speakers had nowhere to go 😳

Luckily this meant I got to do another project! I bought some speaker mounts to hang the speakers:

Mounting the speakers on studs:

Got them mounted, but it had this big droopy cable showing:

So I bought a longer cable to hookup the speakers so the cable could go straight down instead:

The next step is to route these speaker and power wires behind the drywall:

Unfortunately these are exterior facing walls with insulation behind them and cross-brace studs....so I'll have to call a professional to hide the cables for me (I checked on YouTube....it's a little above my skill level)!

But anyways, now I have an "Ab and Stretching Area" in the gym!

Interesting:

I've seen online education evolve as technology has become better:

Education people pay for has changed quite a bit:
- 2000: PDF file with info.
- 2010: Online course with video.
- 2022: Communities + Results.

Pure how-to’s and information are nearly 100% free now.

Loved this Tweet about it:

Justin Welsh

@thejustinwelsh

Online selling 5+ years ago:

- Garage w/ rented Lambos
- Fake skyscraper office
- Rented private plane
- BS nebulous advice

Online selling today:

- Tight-knit communities
- High engagement
- Building together
- Tactical help
- Real results

The game is changing for the better.

June 15th 2022

27

Retweets

318

Likes

Drawing:

Inside the Copywriting Course we have "assignments" people can do, and one of them is "Marking Up Images."

One of the images we have people markup is this one: