GrowthHackingIdea - CTR: +49.6% in a minute (easy A/B test)
Optimizely created a webinar and then A/B tested 2 CTAs to convert readers into viewers:
CTA #1. Watch Webinar
CTA #2. View Presentations & Slides
Which one do you think increased their CTR by +49.6%?
CTA #2. ;)
Source: www.quicksprout.com
Cheers,Charlie Patel ;)
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