Founder Weekly - Founder Weekly - Issue 541

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Founder Weekly

Welcome to issue 541 of Founder Weekly. Let's get straight to the links this week.
General

Company Culture Is Really Important, But The Way We Talk About It Is Wrong
What Makes A Culture “Bad” Isn’t Just That You Don’t Like It.

Building a Product Engine
The Pursuit of "Venture Scale"

Bootstrap to IPO
How EaseMyTrip managed to stay profitable during COVID?


Marketing, Sales and PR

How to Create and Use GIFs in Your Twitter Marketing
Want to create more engaging Twitter content? Wondering if your business should use GIFs? In this article, you’ll learn how to find the right GIF for your posts or create custom ones, and how to use them effectively in your Twitter marketing.

How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation
1 EdTech company, 3 SEO experiments, 76,000 monthly pageviews (and counting). Let's dive in.

Launching Usage-Based Pricing
A Story in 3 Sprints and a 26% Increase in NRR.


Money and Finance

The End of The Era of Indifferent Capital
The next year will be challenging for startups. Promising companies will struggle. Many will fail. The only consolation is that the “era of indifferent capital” is coming to a close — may it never return.

Union Square Ventures: The Thinkers
The New York-based venture firm has one of the industry’s most remarkable track records. Its success comes from deep thinking and unusual discipline.

The Complete Guide to Acquihires
Advice from a16z experts on figuring out whether an acquihire makes sense and, if so, how to successfully pull it off — from due diligence to deal close.


Tips, Tools and Services

Designing the perfect button
Everything you need to know about what makes a button great.

Head of? Director? VP? How to live with title inflation.
The war for talent is still raging, and so is title inflation. Here’s how to deal with it.
 
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