Founder Weekly - Founder Weekly - Issue 538

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Founder Weekly

Welcome to issue 538 of Founder Weekly. Let's get straight to the links this week.
General

A quick start guide to building an enduring company
Doug Leone has led Sequoia Capital for over 25 years, overseeing the firm’s international expansion. On this episode of Moonshot, Doug chats with Sequoia India Managing Director Rajan Anandan about some of the insights he’s gained over the past two decades working with startups, common pitfalls founders should look out for, and what it takes to build a truly enduring company.

Persist or let it go
Do rational entrepreneurs make decisions rationally?

Reconsidering Career Optionality
In startups the biggest risk is not that you'll fail, it's that you won't get enough actual shots on goal to succeed.

Cloud Infrastructure Part I: Data + Machine Learning
A look into the data and ML ecosystems today, and where they will go from here.


Marketing, Sales and PR

Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing
Wirecutter is likely a website that affiliate marketers look up to and are inspired by. Here's what you can learn from it.

How Linkedin Increased Notification Opt-in Rates by 500%
This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic
This case study takes a deeper look into how Databricks built out its glossary pages to attract traffic and prospects in the cloud data niche. And, more importantly, how you can do the same.


Money and Finance

Adapting to Endure
Sequoia Capital's presentation to their founders warning them about downturn and how founders need to confront reality. 

The Metrics To Raise A Series B (Downturn Edition)
Given current market conditions, the baseline metrics required to raise a Series B have shifted. Here’s our advice to founders on how to navigate a downturn.

Do VCs add value?
VC = smart money. VC = value add. VC = helpful. This is how the VC industry markets itself to founders. But do founders really agree?


Startups of the Week

Ramper
Building infrastructure to make web3 easy to use for everyone.

Aklivity
A Universal API Layer for Streaming.
 
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