The Tilt - Big Money

Discover the top channels for creators, the most popular revenue streams, and more.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

JULY 1, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

Today, we’ll be brief, talking about how your fellow creators operate their businesses, and why we stan Dasha Kennedy of Broke Black Girl. Got time to learn this three-day weekend? We’re here with free courses.


full tilt

Building a Money-Making Businesses

The results from The Tilt’s content entrepreneur research released intrigued me. As I dig in today to what and how of the surveyed content creators, a few things are worth pointing out.

To no surprise, 77% of all creators cite social media as a top channel. It was by far the most frequently cited choice. I get it. Social media encompasses a lot of platforms with minimal barriers to entry and a lot of people.

But I was pleased to see so many creators take advantage of owned channels – 61% use email newsletters and 60% blog on their own websites.

Between one-fourth and one-third use educational channels – online events (30%), teaching (27%), and in-person events (26%). Podcasting and blogger/columnist for others also came in at 26% each.

Only 16% use paid promotion channels. Given how many use social media, it’s interesting to see that number so low. In today’s social media environment, if you don’t pay to promote your content, particularly if you’re starting out, it’s unlikely that your content will get found on those channels.

Perhaps that might explain why “making sure my content gets found” is the top challenge for both part- and full-time content creators. Fifty-four percent of full-time and 60% of part-time creators say it’s a problem.

Monetizing content also was a challenge for about half of each group – 47% for full-time creators and 51% for part-time creators.

The biggest differences in challenges between part-time and full-time creators are regularly publishing (52% for part-time vs. 36% for full-time), creating enough content (42% vs. 36%), and finding my niche/audience (40% vs. 27%).

All of that makes sense, but the one that concerns me the most is those who have trouble finding their audience. If that’s your challenge, spend your time doing online research, one-on-one interviews, focus groups, etc., until you figure out who your audience is.

Making money: Consulting/coaching was the most frequently cited revenue stream with 62% of creators. Online courses and workshops (39%) and books (27%) rounded out the top three monetization channels.

Affiliate marketing and links were used by 23%, and one in five (21%) earned speaking fees. Memberships (17%), advertising (15%), live events (15%), sponsored content (14%), online events (14%), and paid subscriptions (11%) all made the double-digit list.

Interestingly, one in 10 barter with others. Opportunities to trade services, promotion, etc., can be a great way to build your business in the beginning.

– Joe Pulizzi

The tiny use of social tokens and NFTs as a revenue stream is only one of our Web3-related findings. Learn what creators have to say about Web3 and a lot more in the free 2022 Content Entrepreneur Benchmark Research.


New Free Course From The Tilt

Looking for another revenue stream to add to your content business?

Look no further. Lulu.com presents Book Publishing for the Content Entrepreneur.

In this mini-course, discover the process for publishing your own content, whether it is blog posts, pictures, comics, or even a notebook for your audience to use. Join Chelsea Bennett, Brand Engagement Manager at Lulu, as she generates ideas for you as a content entrepreneur and guides you through the easy process of on-demand publishing.

Whatever content you have, you CAN publish it in just a few simple steps and begin to generate another stream of revenue.

Register today!


we stan Dasha Kennedy

https://www.thetilt.com/content-entrepreneur/kat-kamalani-changes-tilt

Entrepreneur: Dasha Kennedy

Biz: The Broke Black Girl

Tilt: No-b.s. financial literacy expert for Black women

Scene: Website, Instagram (196K), Facebook (80.2K), Twitter (8.4K)

Snack Bites:

  • Former accountant Dasha Kennedy's The Broke Black Girl started as a popular Facebook group, drawing 60K followers in its first year.
  • Blogging, uploading informative posts to social media, and selling ebooks are part of her business activities.
  • Dasha’s advice is informed by over a decade of professional experience in finance and her experiences as a young Black woman. Clients and followers connect to her brand because of its authenticity.

Why We Stan: Dasha found her passion and her content tilt at the same time. Her willingness to tell the whole story, not just the best parts, sets her apart from many financial content creators. She also runs a smart business, sharing testimonials on her site so other brands can see why they should work with her.


things to know

Money
  • Newsletter boost: The Financial Times found people who signed up for a trial subscription were 134% more likely to convert to paid subscribers if they also had signed up for a newsletter. (What’s New in Publishing)
    Tilt Take: Use newsletters as proof of brand credibility to grow your content product/service sales.
Audiences
  • Gather better: Facebook updated its space to work better for groups, adding dedicated notifications in the sidebar and more options for discussions within the group space. (Social Media Today)
    Tilt Take: If you have a dormant group on Facebook, now might be the time to reengage them (and remind them of your non-Facebook options, too.)
Tech and Tools
  • Less support: Substack cut over 14% of its workforce, including some in writer support services. As the money-making venture isn’t going to be raising capital, it’s tightening its belt. (New York Times)
    Tilt Take: Pay attention to the business news of the platforms you operate on. It can be helpful in avoiding any surprises.
And Finally
  • Ban TikTok: That’s the request of the commissioner of the US Federal Trade Commission. He says it’s a national risk as TikTok harvests user data, and Google Play and Apple shouldn’t allow the app to be downloaded. (Search Engine Journal)
    Tilt Take: Not sure a ban on app downloads will do much. (And it’s one more reminder that your social media platform could change for unforeseen reasons.)


the business of content


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Please note: $TILT subscription and referral program is subject to change, at any time, without notice. The Tilt reserves the right to reject referrals at their discretion.


the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Shameyka McCalman, Leo Bonacci, and Don Borger.

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