The Guide to Contextual Advertising

Digital marketing is constantly evolving and many marketers today are looking to embark on their path to leveraging contextual advertising at high speeds. But what exactly is contextual targeting?

Contextual targeting leverages machine learning and artificial intelligence across multiple channels to reach your audience in a scalable manner.

Based on our historical analysis at StackAdapt, placing ads in the right context can increase user engagement by a factor of 4 to 10.

If you are looking to explore contextual advertising, StackAdapt has an eBook to help you get started.

Inside this eBook, we cover:

1. The resurfacing of contextual advertising and what’s changed.
2. The key differences between contextual and behavioural advertising.
3. How contextual advertising works.
4. Four reasons why contextual targeting is both effective and beneficial.
5. Example use cases from organizations in different verticals.

Download your copy of The Guide to Contextual Advertising to understand how leveraging contextual targeting strategies can make a significant impact in your campaigns.

Thank you,
The StackAdapt Team