👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Try Toplyne for free →

Into the Twitterverse 🐦🌌

• Everything you’ve wanted to know about building a Growth team 🔥
  
  VP Growth, at Shopify, Luc Levesque talks to 20VC’s Harry Stebbings on everything he looks for in a growth hire, how getting a growth hire right can lead to disproportionate results, and his own experience leading growth.
  
  A banger of an episode. We highly recommend it.
  

  Harry Stebbings @HarryStebbings

  Founders are often told, if you want to hire for a role, speak to the 10 best people in that role to know what great is. 20 Growth provides this for you with the best growth leads in the world. Tomorrow we have a banger dropping with an OG of growth @luclevesque @Shopify 👇

  

  July 13th 2022

  2 Retweets45 Likes

• New logo, who dis?
  
  Hootsuite’s getting badder and bolder with a fresh new rebrand. (umm… finally?)
  
  Same old owl, new energy. 👇🏼

  Hootsuite 🦉 @hootsuite

  I guess the secret’s out... we’re ✨rebranding✨

  

  July 12th 2022

  20 Retweets46 Likes

  
  

• She’s a 10, but….. (PLG Version)

  Toplyne @Toplynehq

  She's a 10 but thinks PLG is the same as freemium 🤦🏻‍♀️

  July 14th 2022

  1 Like
  ClickUp @clickup

  She's a 10, but doesn't use ClickUp

  July 13th 2022

  3 Retweets43 Likes

🔎 The PLG hunt

• Minimum Viable Product Security 👑
  
  You can now get started with a minimum set of security tools and workflows across your entire stack, “just-in-time” with Jit. It helps you secure your cloud app across all layers, with a unified framework that can be monitored all in one place.
  
  With a whopping $38.5Mn already secured in seed funding, it aims to help companies keep up with cybersecurity requirements.
  

  TechCrunch @TechCrunch

  Security-as-code startup Jit comes out of stealth with $38.5M in seed funding Security-as-code startup Jit comes out of stealth with $38.5M in seed funding – TechCrunchJit, a startup that helps developers automate product security by codifying their security plans and workflows as code that can then be managed in a code repository like GitHub, today announced that it has raised a $38.5 million seed round led by boldstart ventures, with Insight Partners, Tiger Glo…tcrn.ch

  June 23rd 2022

  9 Retweets29 Likes

  Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Growth Stories 🚀

Descript: The Flying Car🤯 equivalent of the Podcasting world

The story of how Groupon’s (ex) anti-CEO, Andrew Mason’s brainchild became the flying car of the audio-visual production world. The takers? Naval, Lenny, Casey Neistat, Adam Grant, and about 4,000+ others as seen on their Discord.

Descript: lessons from a (near) perfect PLG playbook 🚀

Top of the Lyne

Descript: A Billion-dollar Detour?

We help PLG companies (such as this one☝🏼) with their GTM experiments: be it monetisation, activation or retention. Start small, rapidly iterate and deploy at scale 🚀 Now, back to today’s story 👇🏼 Ask Quentin Tarantino to choose between 35mm film and digital projection and he’d choose a 35mm film any day. It just smells like good ol’ cinema - he’d say…

Read more

2 days ago · 4 likes · Aishwarya G and Ruchin Kulkarni

Fundraising, Venture Capital and Exits 🤑

• Kontent.ai sports a $40 Mn new suit!
  

  The beloved headless CMS is now a standalone company: Kontent.ai, empowering marketers and developers to plan, create, and deliver experiences on any channel seamlessly.
  

  Kontent.ai @Kontent_ai

  Meet Kontent.ai 💚 We’re thrilled to share that we’ve raised $40 million in growth capital from Expedition Growth Capital! 🎉 Kontent.ai is now a fully fledged, standalone company. Learn more about the news and our vision here: bit.ly/3uKryyK

  

  July 13th 2022

  17 Retweets27 Likes

• Incident management, but make it cool. ⚠️
  
  Incident.io, which helps companies manage incidents all within a Slack channel, triggering workflows with constant updates until resolution, raises a Series A.
  

  incident.io @incident_io

  Today is an exciting day. We’ve raised $34M, and opened our US office 🔥🇺🇸 Thank you to our team, our investors, and most of all, our customers — we couldn’t do it without you ❤️ Read more: incident.io/blog/weve-rais…

  

  July 13th 2022

  22 Retweets278 Likes

Launches, events, and releases

• Descript’s Season 3: Its biggest release, EVER. ⚡️
  
  Reimagining how we edit video forever, the community’s Discord is abuzz awaiting “early access” to the future: Descript’s Storyboard.
  
  The preview, that went live yesterday featured a sneak peek into:
  
  → Scenes to break a script into editable slides (yes, like a PowerPoint)
  → Premium stock media so you don’t ever have to import stock videos or photos from a third party, templates
  → Multi-track screen recording
  → Green Screen: Descript’s AI background removal gives you any setting you want
  → Color control, transitions, gradients, and a lot, lot more.
  
  WE’RE NOT SCREAMING!
  
  YOU ARE!
  

Descript @DescriptApp

Today, we unveiled our biggest update ever: a redesign of Descript built around a transformative new way of making video 💥 Storyboard is currently in a closed preview release. Sign up for early access to be one of the first creators to try it: descri.pt/3azn0nQ 1/4

July 13th 2022

8 Retweets34 Likes

• Hubspot for FREE! 🆓
  
  Hubspot releases a suite of free content management tools aimed at marketers, SMEs, and developers after years of wooing Enterprise clients.
  
  Website hosting, Security and Analytics, and more 👇🏼
  

  dharmesh @dharmesh

  Woo hoo! Our new *free* CMS is on ProductHunt today. If you have any questions or feedback, please leave a comment. We're hoping you'll be impressed with just how much you can do for free. HubSpot Free CMS - Build and scale your business website for free on HubSpot | Product HuntLaunch, manage, and scale your website with HubSpot Free CMS. Take advantage of a suite of free content management tools designed to help you deploy a custom website in minutes, publish engaging content in hours, and grow your business for years to come.producthunt.com

  July 13th 2022

  11 Retweets29 Likes

Nerding out on PLG 🤓📚

PLG 🤝 Outbound

Sounds bizarre?! Well, the data says otherwise.

Open View’s Kyle Poyar highlights why PLG companies should layer in an Outbound sales motion to better serve Enterprise customers, and drive growth (esp past the ~10M ARR mark)

Read it here. Thank us later.

Leave a comment

Share

Some housekeeping…

Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!

Thanks again, and please tell a few friends if you feel like it.

How did you like this week’s newsletter?

Legend 🤩 - Great 😄 - Good 🙂 - OK 😶 - Meh 😒