🔍 12 Formulas To Write Engaging Headlines

Marketeers - it's Alex.

I recently joined The Kollective here in Austin as their CMO. It was perfect, both my worlds of Sports/Fitness and Marketing colliding.

With that, we put together the most epic drone tour video.

I'd love for you to check it out.

Marketing Examined made a big hire last week.

I hired a full-time videographer/ content creator to start pumping out video content on autopilot.

One of the things that influenced this decision for me was Vidico's State of Video Marketing Report.

They talked to 200 of the best minds in marketing and put together a report that answers these questions:

• What channels deliver the best video marketing results?
• How do companies use video marketing across departments?
• What video metrics do you assess your KPIs against?
• Can I leverage video if my company is a startup?

And you can get the full report here.

80% of your website visitors won't make it past your headlines.

So, all your effort needs to go into making sure that the remaining 20% do.

David Ogilvy said, "The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.”

So, here are 12 formulas (I hate that term) for you to use when writing copy.

I hope this helps. 

And share your site after you've made changes. I'd love to see it.