D2C Pulse - Udderly Great 🐄
Hello! 👋 The weekend was all hands on deck due to the Amazon Prime day sales so we pushed the Pulse by a day. Hope all the D2C brands had a great weekend driving sales. We hear that the sales growth was great in some categories. Ecommerce sale season is officially here! What’s sizzling hot? 🔥⚔️The Video Shopping War is OnThe video OG YouTube is planning to rollout shopping features in India in the coming weeks. Even better is the Shopify integration announcement. The Shopify partnership will allow eligible YouTube creators to directly connect their Shopify stores to their profiles, which syncs inventory and enables onsite checkout “so that viewers can complete their purchases without leaving YouTube”. The social e-commerce battle will now be fought between the likes of Meesho, Shopsy and Youtube. The short video apps are not far behind and are also experimenting with this format. A few months ago it was reported that Dailyhunt’s short video app Josh was readying its live commerce feature. According to reports, live commerce through short video platforms is expected to reach $5 billion by 2025. While other short video platforms such as Chingari and Trell (facing troubles in recent days) have also ventured into live commerce. Short video platform Moj had announced a partnership with e-commerce player Flipkart to enable ‘live e-commerce’ on its platform last year. This area is getting hotter with multiple options for brands and creators to experiment with in the coming months. 🗞️Marketplace Updates
🍪 D2C Bites
Brands that caught our eyes 👀🍸To kill a mocking drinkWith not many options available for non-drinkers, Pankaj (now founded of Coolberg) didn't want to order fancy-looking mocktails served with an umbrella and a nice twisted straw. Hence he launched, Coolberg, a non-alcoholic beverage brand that offers non-alcoholic beers in seven flavours – cranberry, peach, ginger, malt, strawberry, mint, and cranberry. 🧢 A leather in one’s capThe Black Canvas is a nook where you’ll find awesome leather products produced in Dharavi. Founded by Khyati Dodhia - a photographer, maker, artist and crafter, the brand is dedicated to crafting quality leather products that are made with thoughtfulness, and attention to detail. Trend of the week: 📈Healthy Vegan beverages 🐄🐄🐄Nut milk, spiced black tea, haldi latte (vegan), classic Kombucha, superfood juices, there is also ‘No Coffee - coffee’….for all the Gen Zs and Millennials, who are either lactose intolerant or choosing to go woke & vegan, D2C brands have upped their game with exciting offerings. Check out few of the brands that caught our eye this week: Reads and Recommendations 📚
That’s all for this week! Stay tuned for more insights about the D2C ecosystem in India. Liked this week’s issue? Share some love. Click the ❤️ below. If you liked this post from GlobalBees D2C Pulse, why not share it? |
Key phrases
Older messages
You like it clean, they like it dirty💩
Monday, July 18, 2022
D2C Workshop, Tea & Tailoring, Portables and Amazon Prime Day
💲Turning passion into paychecks💲
Monday, July 11, 2022
Artisanal bakers, sustainable luggage market, and Cool-tronics!
Screw it! Just DIY🛠️
Monday, July 4, 2022
Lenskart gets bigger, ONDC challenges Amazon, FSSAI certified Paan
💊Drop, Fizzle, Zing
Monday, May 30, 2022
Milking Money, Food Darzi, Athleisure wear and Amazon 101
Bat$#!T Crazy Products🤪
Thursday, May 26, 2022
Rs. 1900 cleaning cloth, umbrella that's not waterproof, 2 inch bag, crocs stiletto
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