Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing

Shopify Dispatch

Issue #357 - July 27th, 2022

Changes to Shopify's team

The big news from Shopify this week is a 10% layoff across the company.

DTC Marketing: Top Channels, Trends, and Best Practices for 2022

Michael Keenan writes about getting into direct-to-consumer marketing.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Focus on what matters with help from Repeat Customer Insights

Digging into customer details to find your best customers

Use replenishment emails to remind customers make a repeat purchase

A simple loyalty lever for product manufacturers

Eric Davis


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Shopify Dispatch Issue #356 - Sell on YouTube, Mining analytic data

Wednesday, July 20, 2022

Shopify Dispatch Issue #356 - July 20th, 2022 Sell with YouTube Shopping Shopify's released an update for their Google channel so you can now sell and promote on YouTube. It's available to all

Shopify Dispatch Issue #355 - Recession strategies, SMS shipping changes

Thursday, July 14, 2022

Shopify Dispatch Issue #355 - July 13th, 2022 Retailing in a Recession (+ 8 Tips to Stay Competitive) Lauren Mathews writes about how to handle a recession. They also include ideas on staying

Shopify Dispatch Issue #354 - Checkout extensions

Wednesday, July 6, 2022

Shopify Dispatch Issue #354 - July 6th, 2022 Introducing Checkout Extensibility Shopify's releasing new ways for apps to customize checkout and Shop pay. They're in developer preview targeting

Shopify Dispatch Issue #353 - Shopify Editions Summer 2022, Multiple discounts

Wednesday, June 29, 2022

Shopify Dispatch Issue #353 - June 29th, 2022 Shopify Editions Summer 2022 Shopify's rolled up their past few months of releases along with some new ones into a magazine-style page called Editions

Shopify Dispatch Issue #352 - Shopify admin improvements

Wednesday, June 22, 2022

Shopify Dispatch Issue #352 - June 22nd, 2022 A More Powerful, Approachable Shopify Admin Experience Shopify's improving how you use their admin panel. Apps are now accessed with a different UI,

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