Messages
4/17/2024
14 : 34
Shopify Dispatch Issue #447 - First-party data, AI in Google results
Issue #447 - April 17th, 2024 What is First-Party Data? A Complete Guide on Data Holly Stanley writes about first-party data and how to use it on Shopify's blog. Analyzing the first-party data
4/13/2024
8 : 25
Shopify Dispatch Issue #446 - Shopify SEO, Your own event
Issue #446 - April 10th, 2024 What's missing in Shopify SEO? Ilana Davis asks what's missing in Shopify SEO? From my experience, the gap is documentation. Shopify has a lot of SEO features
4/3/2024
14 : 34
Shopify Dispatch Issue #445 - Site speed scores
Issue #445 - April 3rd, 2024 The problem with fussing over site speed Ilana Davis writes about how site speed scores can lead you astray and are easily manipulated. Get a complete view of your
3/27/2024
14 : 34
Shopify Dispatch Issue #444 - Create a marketing strategy
Issue #444 - March 27th, 2024 How to Create a Marketing Strategy: 7 Steps Michael Keenan writes a guide for to getting started with a marketing strategy. Planning is great but more often than not,
3/20/2024
16 : 14
Shopify Dispatch Issue #443 - Content for people, The endless sale
Issue #443 - March 20th, 2024 Create content for people, optimize for bots Ilana Davis writes about Google's guideline to create content for people. For decades people have been trying to game
3/13/2024
14 : 34
Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling
Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number
3/6/2024
15 : 34
Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry
Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's
2/28/2024
15 : 34
Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing
Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of
2/21/2024
15 : 34
Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO
Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses
2/19/2024
2 : 34
Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed
Issue #438 - February 14th, 2024 Happy Valentine's Day What Is a Good Shopify Speed Score—and Does It Matter? Michael Gooding gets into Shopify's new Web Performance Dashboard and how it
2/7/2024
15 : 34
Shopify Dispatch Issue #437 - Winter Editions, Shopify Product Reviews closing down
Issue #437 - February 7th, 2024 Shopify Editions Winter 2024 The big news this week is Shopify's Winter 2024 Edition. Highlights I found interesting: The Shopify Subscriptions app is now in full
1/31/2024
15 : 34
Shopify Dispatch Issue #436 - Shifting power
Issue #436 - January 31st, 2024 A light week as Shopify seems to be holding back for its upcoming winter feature release. Moneyball Kevin Hillstorm writes about what happens as power shifts and why
1/24/2024
15 : 34
Shopify Dispatch Issue #435 - Under-performing channels
Issue #435 - January 24th, 2024 What Are We Doing? Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel
1/17/2024
15 : 34
Shopify Dispatch Issue #434 - Shop Pay for all, Own your own event
Issue #434 - January 17th, 2024 Experience the Magic of Shop Pay Shopify is now offering Shop Pay to non-Shopify stores (mostly enterprise stores). If this is successful, it could mean more features
1/12/2024
9 : 25
Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed
Issue #433 - January 10th, 2024 Traffic tanked, now what? Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it. Shop channel now pre-installed for new merchants
1/3/2024
15 : 34
Shopify Dispatch Issue #432 - Amazon tax
Issue #432 - January 3rd, 2024 $19.99 on Your Website, or $15.99 on Amazon? Same Product Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay. Start
12/27/2023
15 : 34
Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes
Issue #431 - December 27th, 2023 Have you ever watched a spider? Ilana Davis writes about SEO spiders and why worrying them might be a waste of time. Boxing Day Kevin Hillstrom writes about how
12/20/2023
18 : 34
Shopify Dispatch Issue #430 - Merchandising, Find 404 pages
Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and
12/15/2023
13 : 54
Shopify Dispatch Issue #429 - Website name in SEO results, Late shoppers
Issue #429 - December 13th, 2023 Showing site name in search results Ilana Davis describes a new Google result update where the website now has control over the website name shown in the search
12/6/2023
15 : 34
Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines
Issue #428 - December 6th, 2023 Sold-out products should link to an alternative Ilana Davis writes about how to link to alternative products on out-of-stock products. What Is The Message? Kevin