Grow Your Traffic Organically: Introducing Google Business Profiles

Hi! 👋🏽  

We had a busy and exciting week here at Buffer as we launched our Google Business Profile (GBP) integration! 🙌🏽

A Google Business Profile is the listing that appears when you search for a brand on Google. Creating a GBP for your brand and posting regularly can benefit your small business in a ton of ways. In fact, keeping your GBP updated makes customers 50 percent more likely to make a purchase. And now, you can draft, publish, and schedule Google Business Profile posts with Buffer!

Also on the blog, Tami has a super helpful piece interviewing a GBP expert on all the best practices for making the most out of your profile. We also have a great guest post from Kat Boogaard -- a freelance writer, and entrepreneur  -- about why she's scaling back her business. Plus, we've recently updated our list of the 24 best social media apps to use for creating online content. 

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Umber & the Buffer team

P.S.: We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your GBP. Only 500 seats are available. Save your seat here. 👈🏽

👇🏽 On the blog this week

Grow Your Traffic Organically: Introducing Google Business Profiles

79% of brands don’t publish regularly on Google Business Profiles—but now you can with Buffer. 🎉 Google Business Profiles are another great way to direct eyes from organic searches to your business.

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Not sure how to set up your Google Business Profile? We’ve got you covered. For this article, Tami interviewed Joy Hawkins -- a GBP expert -- on how to make your posts perform better on the platform.

I Run a Six-Figure Business, But Now I Want to Take a Pay Cut

Kat Boogaard has a freelance writing business many people dream of, bringing in more than $300K in revenue last year. But this year, she’s intentionally scaling back. Here’s why, plus the lessons she’s learned about redefining success.

24 Best Social Media Apps to Help You Create Epic Social Media Content

Making content on social media can be hard, but luckily, there are a ton of great services you can use to create high-quality posts. This blog covers some of the best apps for your content-creating needs. 

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

Make your business look like a movie 🎥 🍿 

Use this audio to show off your business with a super quick and simple trend! Just sync 9 random videos with the audio to show off your day-to-day and make your business look like a movie.  Check out this example from Katie Denson!

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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