WhereToPost - 20% of Businesses Fail Because of This

[3.5 min read]

Hey!

Welcome to the new WhereToPost readers since the last edition!

Today’s edition focuses on the importance of seeing how your startup compares to the competition. 20% of startups fail because they don’t do this.

By now, most know the famous story of how BlackBerry failed because it chose to ignore the emergence of its competitors, Apple and Google. A colossal failure that every entrepeneur should know and learn from (more details here).

The best way to get a good understanding of your competitors is G2.

Yes, being listed on the platform is important for brand awareness, you can learn more about listing on G2 here. They boast over 5 million monthly buyers on the site but the real gold of G2 is their comparison tool. You can see exactly why your competitors are beating you or potential areas of weakness for them (read their reviews!!).

Take a look at this example, Zoom vs Microsoft Teams.

It compares company aspects such as:

• pricing
• features
• rating
• customer type

Use G2 to figure out where your competitors are falling short, how to position yourself as the best alternative and new features your target customers love. Don’t be like the 20% of businesses that fail because of ignorance, be aware of what’s happening in your market.

That’s it for this issue, I’d love to know your thoughts by simply clicking on one of the below options:

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See you next week!!

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