Swipe Files - 📂 How to go viral on Reddit

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Recently came across this Reddit post about using Reddit to launch a SaaS app (meta, I know):

How I Launched my Product on Reddit to get 1,500 Sign-ups and 300,000 Page-views

Using that strategy, they got 300,000 views and 1500 sign-ups for the product from a post with 4200 upvotes, 170 awards, and 200 comments.

It's quite long, so I'll pull out some of the highlights for you to skim and then you can read the full version if you're craving more.

What Should You Validate on Reddit?

A B2C product popular enough to have a subreddit. If you're building a B2B product for hedge fund managers interested in silver commodities, you'll have a much harder time doing that on Reddit.

Find the Community-Idea fit

I think the reason Reddit works well for this is that if I received a hand-crafted personalised message from a comment I wrote on the niche topic that I'm interested in from another anonymous user, I know for a fact that this individual is reaching out to me for what I'm interested in and not because of who I am.

I still wasn't convinced that the users would come if I built it. Yes, I got validation for the problem statement and got a couple of emails but not enough for me to be satisfied. Would they pay if there was an option? Can I acquire users at scale? I wanted to run couple of experiments to see if it'd work.

First, I asked my friend who was an established data scientist to note down the resources he used to self-learn data science. Then I visualised this using Figma, which I had to learn and released it with integration to substack to collect emails. I released this PDF in a subreddit, made a medium post and it got some much-needed traction.

I constantly asked myself "who'll want this?". During these tough times where you're questioning your sanity, you need to go back to your users and get more validation to get your momentum back especially if you're an indie-hacker. There were times I was like "only if I worked on a B2B product" before launch and then I'll go back and read the initial customer development I did and it'd give me a boost of energy to keep going.

I personally prefer to have a text post than a link post so that I can explain my reasoning but there are multiple ways to do it, but ideally you should just stick to a text post. Be sure to outline the problem statement, since that's what users resonate with more, the solution and your motivation for building it and the link to the product.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →

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Swipe Files - 📂 How to go viral on Reddit

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