GrowthHackingIdea - +58% to CTR (easy-peasy)
You invest hours into making your emails (and your logo ;)) look cool and professional, but sometimes it hurts your conversions.
This is what happened to the guys at Autopilot.
They applied an easy-peasy update and their CTR increased by 58%!
What did they do?
They just reduced their newsletter header height by approximately 200px.
200px! They were losing 58% of leads just because people didn't want to waste their milliseconds of life on scrolling 200px down!
Here's how it was/and became:
Source: journeys.autopilotapp.com
Cheers,Charlie Patel ;)
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