Mailbrew Marketing Weekly - Marketing Weekly #214

How to Accurately Track and Measure Lower Funnel Metrics • A Peek Inside My Content Plan • How to Build an Offer Your Audience Can’t Refuse • How a Cup of Tea Turned Me into a Loyal Customer • The Biggest Marketing Predictions You Need To Watch in 2025 • How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising • The 50 Fastest-Growing Companies (January 2025) • The Biggest Mistake We Make When Asking: “Where Are My Customers?” • 5 Proven Ecommerce Growth Strategies ($0 to $100 Million) • Makin’ Lemonade 🍋
12
Sunday January, 2025

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising
Rochi ZalaniJan 9
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
The 50 Fastest-Growing Companies (January 2025)
Louise LinehanJan 7
2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like
Read more ›
The Biggest Mistake We Make When Asking: “Where Are My Customers?”
Rand FishkinJan 6
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments. This year is likely more active than most given the decline of Google search traffic, the rise of AI, the Twitter exodus, and the meteoric growth …
5 Proven Ecommerce Growth Strategies ($0 to $100 Million)
Michael OfeiJan 6

Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: *All figures in USD Brand Annual Revenue Standout Strategy Hush Blankets $48M Product Validation Mid Day Squares …


Newsletters

Makin’ Lemonade 🍋
Shannon SankeyJan 10

The Q1 vibes are real.

The post Makin’ Lemonade 🍋 appeared first on Carney.


Podcasts

The Secret to Smarter, Focused Productivity
John JantschJan 9
In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the …
Marketing Trends, Consumer Electronics, and Reddit Brand Safety?
John Wall and Christopher PennJan 10

In this Marketing Over Coffee: Now with more Future! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2025 Marketing and AI Trends (Ann Says Oxford Comma is IN) Go where the people are… but don’t build on somebody else’s land Reddit Pro Trends and …


A bold and cheeky copywriting.

A bold and cheeky copywriting.

We spent $3800 on FB ads for Dental Clinic — Here’s What Actually Worked

Hey guys, recently been working with a dental clinic from Zurich, helping them with Fb lead form ads, content marketing and CRM automation.

Here's what worked, what didn’t, and why these tips might just save you some headaches and get $ fast if you work in similar niches.

Ads stats: …

My best advice if you're considering going solo in 2025

I left corporate marketing after 8 years and started my solo business almost two years ago. If you're considering making the switch, here's my best advice:

  1. Setup a real business. Whether it's an LLC or an S-Corp, do it sooner rather than later. Use it to setup your business bank …


Marketing Jobs on the Swipe Files Job Board →


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