Product Collective - 😕 Acting on product feedback

How to act on product feedback

A lot of the discussion surrounding product feedback is about collecting feedback. Equally important is understanding the signals that feedback gives you and figuring out how to act on it. Remember that product feedback is not a list of requests that all have to be fulfilled. Rather, it’s several pieces of information that you need to consider together in order to make effective product decisions. 

How to build feedback into your product’s lifecycle. Your product, how customers use it, and your customer acquisition strategy can all change drastically throughout the product life cycle (PLC). However, no matter what stage of the PLC you’re in, success depends on how much value customers derive from your product. One of the best ways to figure that out is to ask them directly and incorporate the feedback into your product development cycle. The folks from Qualaroo explore the importance of customer feedback in the product cycle and how you can turn that feedback into actionable insights for innovation and product growth.
(via @Qualaroo)

How the best product teams collect, manage, and act on customer feedback. Customer feedback is information provided by customers (or users) about their experience with a product or service, helping to reveal their level of satisfaction and alert product, customer success, and marketing teams where there is room for improvement in the product experience. Paired with product usage analytics, customer feedback helps create a common language among departments and informs decision-making at every stage of the product development lifecycle. The folks at Pendo explain how to collect, manage, and act on customer feedback.
(via @PLEDalliance)

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A trip to the shopping mall for feedback
When I saw this week’s newsletter would be focused on product feedback, it reminded me of the time I once went to the shopping mall during work hours. No, I wasn’t trying to play hooky or do some daytime shopping. I actually went to the mall to get some customer feedback. 

Seriously.

At the time, I was working at a wearables company and we were about to launch a brand new fitness tracker. We received two different samples from our manufacturer that were just slightly different from each other. We had to choose which of the two designs we would go into production with. But we had to make that decision that day. 

Our target market for this fitness tracker was actually office workers. I went around to our own office asking for opinions because we were, after all, a part of our target market. But the reaction in our own office was pretty much split down the middle. 50% supporting one design – with the other 50% supporting the other. I was about to resort to a simple coin toss, but then I realized something. It was nearly lunchtime, and at the shopping mall downtown, it would soon be packed with suit-and-tie types grabbing a quick bite at the food court. So I grabbed both devices and headed to the shopping mall

I ended up having conversations with dozens of people in one lunch hour – getting great qualitative feedback about both of our designs. It’s feedback that I wouldn’t have otherwise had – and it led me to feeling a lot more confident about the design we ultimately chose.

Why am I sharing this story?

Sometimes, getting customer feedback can be done in obvious ways. But sometimes… it’s not so obvious. If you’re struggling with how to get direct feedback, imagine where your customers are… literally, right now. And go to them. You may be surprised just how quickly you can end up getting real, valuable feedback. 

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Build a better product with your users' product feedback. Your product team has invested countless hours building a killer product. But how do you know if your users are getting value from the product? How do you know what parts of your product work well for your users and which could be improved? What important functionality is your product missing? Product feedback (also called customer feedback) from your users answers these questions and more. Adam von Reyn explores product feedback, explains why it’s important for the success of your product, covers different ways to collect it and explains how to use customer feedback.
(via @TeamParlor)

Product feedback management — What it is, why it’s important & best practices Building great products requires continuous improvement and it is only through feedback that you can start making improvements. However, collecting product feedback is not the only thing required for creating great products. What you do after collecting product feedback matters the most. Once you successfully extract insights from the feedback data, you can start tweaking your product for the better. The team at Zeda.introduce product feedback management, its importance, and the process to gather actionable insights from feedback data.
(via @zedaio)

How to build a solid product backlog of ideas and problems.  Before you prioritize what to build, it's crucial to know what options you have. Unless you have a system in place for capturing and classifying feedback, you will probably miss out on important customer requests.
Vikram Goyal takes you through the three-step approach towards maintaining a solid product backlog — collect, consolidate and classify.
(via @vikramgoyal2012)

The Top 5 Ways to Scale with Simplicity

Simple values to live and work by are sometimes seen as things that are just ideals painted on a wall — but really, they can and should be much more than that. When done right, having simple, yet concrete, values can help guide an entire company to stay aligned and centered. In this discussion, we'll dig into all of this and more with Lawrence… and you'll have an opportunity to ask your own questions, too!

Product Manager, Home Depot, Atlanta, GA, USA, Remote
Senior Product Manager, Home Depot, Atlanta, GA, USA, Remote
Product Management Manager, Home Depot, Atlanta, GA, USA, Remote

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