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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

BookTok

BookTok is a social media trend where people post short book review videos on TikTok.

The #booktok hashtag has generated an impressive 69 billion views on the platform to date.

And the trend has already helped several books (and authors) climb to the top of the Amazon charts.

The trend has become so influential that it is often described as the “world’s largest book club.” In fact, Barnes & Noble now curates a list of TikTok-famous books.

What's Next

BookTok is part of the EverythingTok meta trend.

TikTok hashtags have become active communities where people with similar interests interact with one another.

For example, the #cartok hashtag has over 24.5 billion views. While many of these videos are people shooting videos in their cars, a fair number of #carsoftiktok videos are people showing off recently-purchased car accessories.

Another example is the #skintok hashtag, which has over 5 billion views on the platform.

Topic #2

Typedream

Typedream is a no-code website builder designed for users already familiar with Notion.

(In fact, the platform’s tagline is “easy as Notion, pretty as Webflow”.)

Their website builder is essentially built to turn Notion data into HTML.

Typedream gained significant traction on launch (it reached the #1 spot on Product Hunt’s product of the month list). And has seen steady search interest growth since.

To date, the startup has raised one funding round via Y Combinator.

What's Next

Typedream is part of the No-code Startups meta trend.

The market for no-code platforms is expected to increase 5x over the next six years.

The no-code tool boom was initially driven by enterprises looking to reduce IT and development costs.

However, no-code platforms are quickly becoming the de facto tool that startups use to rapidly deploy MVPs.

And considering that a record number of people are opting to start a new business (the number of new business applications increased by 25% last year), this trend is poised to continue.

Topic #3

Batocera

Batocera is an open-source, retro-gaming distribution system.

A big reason why the platform is trending is because it can be used across a variety of devices (handheld devices, PCs, Raspberry Pis, etc.)

Batocera has almost 12,000 members on their Discord server.

The platform has approximately 1,000 stars on GitHub.

What's Next

Batocera is part of the Retro Gaming Comeback meta trend.

The average price for a Nintendo 64 game has doubled over the last 5 years.

Growing interest in retro games is largely due to the fact that retro gaming has gone viral on popular live-streaming platforms. For example, the retro gaming category has over 1.3 million followers on Twitch.

While Gen Xers are the main demographic behind this meta trend, retro games are also gaining popularity among Gen Z.

This has resulted in surging demand for vintage games, consoles and arcade cabinets.

Topic #4

Plant Based Lamb

Plant-based lamb refers to lamb meat alternatives made from plants.

As with other types of plant-based meat, plant-based lamb caters primarily to vegans and those following plant-based diets.

One of the first startups to offer plant-based lamb, Black Sheep Foods, closed a $5.2M funding round in January.

Their product is made from soy protein and coconut oil and, according to the startup, tastes essentially the same as actual lamb.

What's Next

Plant-based lamb is part of the Faux Niche Meat meta trend.

Most growth in the plant-based meat space has come from faux chicken, pork and beef.

But this is starting to change with many startups starting to offer faux niche meats, like lamb, turkey and rabbit.

For instance, there's an increasing number of brands offering plant-based turkeys (Field Roast, Tofurky and Quorn, to name a few).

And demand for plant-based turkey products is rapidly increasing. In fact, it is estimated that 10% of the entire 45 million turkeys sold during Thanksgiving last year were plant-based.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

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ET: August 9th 2022

Tuesday, August 9, 2022

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ET: July 26th 2022

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ET: July 12th 2022

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Exploding Topics - ET: August 16th 2022

Topic #1

BookTok

What's Next

Topic #2

Typedream

What's Next

Topic #3

Batocera

What's Next

Topic #4

Plant Based Lamb

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

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ET: August 9th 2022

ET: August 2nd 2022

ET: July 26th 2022

ET: July 19th 2022

ET: July 12th 2022

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