GrowthHackingIdea - +12% to conversions (A/B test)

They ran an A/B test - comparing sending emails:
A: from a real person (e.g. “Guy Marion”)
B: from a general company sender (e.g. “Your mates at [Company Name]”)

Result: A converted 12% better than B.

Source: journeys.autopilotapp.com


Cheers,
Charlie Patel ;)



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