90% of you will think it's a lead gen issue - but you need to dig DEEP

Agency Offer Masterclass: 

Here’s everything you need to know about

> What an offer is

> How to build an irresistible offer

> How to show your offer to the world so they understand it easily

Whether you're a newbie or a veteran agency owner, you need to read this:

If there are times when you think your agency is not producing the result it should - 90% of the time you would think it’s a lead generation issue

But Reader, If I dig deeper by asking you 2 - 3 questions - we’d definitely find the culprit to be “incorrect offer and positioning”

For example,

If you are an email marketing agency and I ask you what your offer is...

9 times out of ten I’d get:

“We do email marketing and we help companies get more sales through emails”

That is NOT an offer. That’s a service!

As an agency owner, offer creation and offer mastery is one of the most difficult skills you have to master 

Because, anyone can go and create an agency but how do you stand out from the rest of them?

It’s through:

Here’s everything you need to know about creating an offer that helps you achieve great results all around the year 

Let’s dig in

1/ What is an offer?

Before I go around and explain how you can create an offer, you must know what an offer is 

An offer is rooted in a specific type of client’s pain points

An offer is how you communicate your positioning or value to your target market

It aims at solving the pains of your target audience

- An offer is NOT about us, it’s about them (your target audience)

- It’s not what we do but WHAT THEY NEED

If you can solve the pain points of your clients, you can anchor their pain against your service cost

This way, you reduce the client's objections on pricing because your offer is aligned with the cost and justifies it fully

Once you define your offer, you can then build off of it by developing: 

2/ Use something to stand out (positioning)

Your positioning is something that makes your brand unique

How?

By presenting a unique perspective of your brand in the mind of consumers 

This helps you in the following ways:

For example,

If a brand claims to get your agency a 70% retention rate by using a structured and proven method, it helps them stand out 

Why? 

Because they are doing something different to achieve the same result that everyone is trying to achieve 

So remember two things: 

3/ 3 main elements of constructing an offer

Following are the main elements that you can use to build your offer statement:

For example,

“We help health and beauty ecom brands get $10,000 additional revenue per month through powerful email campaigns”

Now let’s break it down:

Who’s it for? - health and beauty ecom brands

What do they want? - $10,000  additional revenue per month

How do they get it? - powerful email campaigns

That’s how it comes together as a powerful offer statement

That’s how you design your offer to help alleviate and solve problems for your prospective clients

4/ Have a powerful agency website 

What you think you need to do for your agency’s success,

What it truly takes is;

A website is most important amongst the various touchpoints that you leverage to capture your buyers 

Your agency website describes everything that your offer strives to achieve in a structured manner using:

Simply put, your website describes 

 It’s your whole operating process in a nutshell

Here is your roadmap for building a powerful website

Have these elements:

1. A Killer Headline
2. A VSL
3. VALUE, VALUE, VALUE
4. About You Section + Your Offer
5. The Method (How You’re Doing What You’re Doing) + Your Offer
6. Value AGAIN (Helpful Resources)
7. Your OFFER
8. GRAND CLOSE
9. FAQ Section(Optional)

Your goal here is to make sure that you have a website that completely aligns with what you want to achieve from your service

5/ VSL Breakdown 

A Video Sales Letter (VSL) describes all the value that you want to deliver using your offer 

It gives you a way to convert your prospects into clients in a structured way by using their pain points 

A great, winning VSL consists of:

1. Your Bold Claim
2. Pain Points & Struggles
3. Future Pace Your Bold Claim
4. Social Proof
5. Company Credibility 
6. Company Introduction 
7. Main Benefits
8. High-Level Features
9. Staying As You Are
10. Remind Them Of Your Bold Claim
11. More Social Proof 
12. Call To Action

A personalized website and a high-value VSL will make powerful sales funnels to get the highest amount of clients for your agency

6/ Have a guarantee for your offer 

A guarantee allows you to build trust and credibility with your audience by promising results regarding various aspects of your offer 

It’s what your users can evaluate you on 

Usually, companies promise a specific result in a certain timeframe to build rapport and trust with clients 

But be careful about what you claim to achieve because it can go both ways

Set realistic timelines and achieve the results during the claimed timeframe 

7/ Site objective 

Your site objective should be clear as it describes what touchpoints you use to deal with your clients 

These touchpoints are used as key parts of your funnels to bring prospects to your offer 

Some of these are given below: 

1. Email lists 
2. Calls 
3. 1 on 1s etc 

Always have a clear objective for your site that you can leverage to book clients.

This can vary from agency to agency 

So, pick whatever works for you 

8/ Social proof 

Social proof allows you to describe the impact that you have on the people related to your offer 

This helps you build credibility and trust towards your clients which helps you increase client retention 

You can advertise social proof on your website by using: 

1. Testimonials 
2. Success stories 

9/ Have a unique framework 

Have a clear unique framework to execute your offer

If you are running a lead gen agency, describe the whole process from start to end 

This gives your audience a sneak peak into what you’re doing and how you’re doing it 

This helps you

- increase trust,

- credibility and

- overall value for your clients

Reader- your agency's success starts with a powerful offer...

But that's just the start

You'll need to consistently build on top of it if you want to see yourself anywhere close to your six-fig agency goal

& that's where Utopia comes into the picture

At The Utopia, you'll have access to every resource you need to:

- create an offer they won't be able to refuse

- master the skills you need to grow, and

- get high-quality clients with strategies for increasing their retention. 

That is why freelancers, agency owners,
and entrepreneur masterminds all choose Utopia and help each other grow. 

Join Utopia Today 

& watch your agency scale to a 7-fig agency!