Aug. 17 - Kohl’s names CMO | Walmart signs streaming deal with Paramount

Walmart picks Paramount as streaming partner for membership plan

Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

Retail CMO budgets increased in 2022: Gartner

Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

Lively founder Michelle Cordeiro Grant steps down from CEO role

Kristin DiCunzolo, vice president of marketing and direct at parent company Wacoal America, will take on the post.

Back-to-school challenges marketers as shoppers focus on savings

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role

Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.

‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

Wish rebrands in attempt to stay afloat against competition

The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

Pacsun collaborates with virtual influencer Miquela for back-to-school ads

After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

Not raising prices is the hot new inflation marketing tactic

Walmart’s e-commerce, ad sales growth surpasses Amazon

AMC’s CEO Will Do Whatever It Takes to Keep His Company a Meme Forever

TikTok launches new ad solutions with smarter targeting and amplified product discovery

Sperry CMO Explains How the Brand Is Balancing ‘Preppy’ Heritage With a New Inclusive Identity