The Micro: Anti-Personas, SaaS Funding, & Async Comms

Hey there!

We're out here with the third edition of The Micro, a weekly MicroConf newsletter where we’re curating the top reads and resources to help you learn about launching and growing your SaaS business.

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Most SaaS founders know about buyer personas.

However, as Guillaume Moubeche, the founder and CEO of Lemlist, points out, anti-personas can often be just as helpful, if not more so.

Anti-personas are the people or companies that you don't want to work with.

That's because you're clearly defining who you serve and even more clearly who you don't serve.

If you want to hear more insights from Guillaume, he’ll be speaking at MicroConf Europe in Malta this November.

Here's what we're covering this week:

What investors are looking for in SaaS products
Fundamentals of async communication for remote teams
Product analytics gaps

📺 Featured on the MicroConf Youtube Channel

Want to get funding for your business? Here are the 14 critical things investors are looking for in your pitch deck.

👉 Watch here

🎟 Upcoming MicroConf Events

Here is where you can meet and connect with fellow community members. A full list of upcoming events is available here.

September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November 2022: MicroConf Europe 2022 - Malta
November 30, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine

If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.

🎙 New On Startups For The Rest Of Us

In episode 616, Rob Walling chats with Liam Martin, the co-founder of Time Doctor and author of the new book, “Running Remote: Master the Lessons from the World’s Most Successful Remote Work Pioneers.” We dig into the fundamentals of asynchronous communication, how to do remote work better, and some surprises they saw during the pandemic.

👉 Listen here

🚀 3 SaaS Resources To Check Out From Around The Web

Looking for funding, support, and mentorship? TinySeed’s fall 2022 accelerators application open on September 12th.

Rocks, Pebbles, and Sand: If you want to achieve big things in your business, you need to make sure that you schedule the big things first.

Between product analytics and your proposed solution is a gap. Most fill it with assumptions, opinions, and guesses. Here’s a better way to solve it.

🔥 A Sneak Peek into MicroConf Connect

Every week, 3400+ founders are chatting in our free Slack community. Here is a glimpse of what we're chatting about in the #growth channel:

Curious, as a SAAS founder, attending an industry event, what do you think the main potential wins are? What kind of contacts, partnerships, collabs would you be looking around for?

👉 Apply to join MicroConf Connect

⭐️ This week's newsletter is sponsored by Quiet Light Brokerage

Quiet Light Brokerage is an entrepreneur-led organization that assists people with growing, buying, and selling online businesses. Through relentless honesty, a refined process, and a "serve first" approach, Quiet Light has built a strong network of like-minded entrepreneurs. Founded in 2007 and built on relationships, the more conversations we have and more people we help, the more our goals and our client's goals are achieved. We have found this takes real-life experience so we hire only entrepreneurs who have built, bought or sold their own significant online business.

Each of our entrepreneurs-turned-Advisors have real-life experience in the e-commerce, SaaS and content world. Each represents their own listings from beginning to end, and works with the entire team behind the scenes to share and benefit from each other's experiences. We would love the chance to talk to you about your goals for your business and offer a free valuation, regardless of your intention to sell.

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Catch you next week!