Hey friend,

We hope everyone's having a great weekend (and we extend our blessings to Bennifer 2.0). Here at RadReads, we're passionate about living an examined and joyful life. In a similar vein, my friend (and regulator collaborator) Lawrence Yeo is launching a new course, The Examined Writer - it's going to be 🌶 .

How to avoid the envy trap?

I've got some baller-ass friends.

There's an entrepreneur who sold a company after 2 years, personally pocketing $50 mm. (After taxes.)

There's a law firm partner who owns not one... not two... but three homes.

There's an early buyer of Bitcoin at $30, who after crypto winter is still worth 8 figures.

And there's the hedge fund manager who regularly collects a $10 mm paycheck. Every. Single. Year.

Meanwhile, over at RadReads, we celebrate - wait for it - a $5,000 invoice.

Look, I feel blessed.

Our business is kicking butt. Our family is healthy.

Heck, I've surfed 1,200 days in the past 4 years.

But I gotta be honest.

Hearing my friends' success stories still makes me jealous.

What's happening here?

Here are this week's top reads:

// one

Achieve your goals with less grinding

9 minutes | Expanding Awareness
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I’ve always had mixed feelings about goals. Sure, they motivate and direct your efforts. But what if the goal is the wrong one? What if the goals are in conflict? Long-time RadReader Michael Ashcroft breaks down Perception Control Theory — a useful framework for eliminating the grind (from your goals).

→ Read the article​

// two

Why you never seem to have enough time

8 minutes | Greater Good Magazine
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Always feeling rushed doesn’t actually have a lot to do with a lack of time. A few specific insights to help you distinguish between real stopwatch pressure and the unnecessary pressure you may be putting on yourself? Make sure you’re filling your time up with activities you enjoy and do what you can to be in control of your own schedule.

→ Read the article​

// three

The why before the why

3 minutes | Signal v. Noise
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All companies are about why users buy their products - but what about the desire to buy in the first place? Is it about our heads or our hearts? Basecamp conducted a series of interviews with customers to understand what led them to buying their product. Four common phrases continually arose: “we can’t keep working like this,” “we can’t mess up like that again,” “this project isn’t getting off the ground,” and “how am I going to pull this off?”

→ Read the post​

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// four

Rest isn't radical

4 minutes | North Star Fund
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Is work the new religion of the 21st century? Our relationship with work, rest and leisure might make it seem this way. After all, we learn new skills to get further at work. We go on vacation to re-energise for work. And we even learn to meditate so that we’re more focused. At work. We are our work. But shouldn’t it be the other way around?

→ Read the post​

// five

The rise of the productivity score

12 minutes | NYT | HT @alex_dea​
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Is it possible for employees to be productive without micro-managing their every move (spoiler alert: at RadReads we say “hell f**ing yeah")? With the rise of remote work, companies are increasingly using software to track their employee hours. Low keyboard activity = lower compensation. Idle time on Slack = slashed bonuses. Is this Orwellian way of working really sustainable? Is it actually helping our employees be more productive, or simply asserting our need for control as managers?

→ Read the article​

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// Sponsored by ConvertKit

Landing pages so easy you can build one in 10 minutes

Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around.

But just because landing pages are important doesn’t mean you should spend hours creating them. In fact, you can create your next landing page in under 10 minutes. Yeah…just 10 minutes.

→ Find out how to easily build a landing page before you pour another cup of coffee.

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// from our Youtube channel

Looking to grow your business while you sleep? We sat down with SEO expert Brendan Hufford to help break down this complex topic into actionable, easy to implement wins.

→ Watch the video​

Below the Fold
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LAST WEEK'S MOST READ

• ​Habit trackers: does tracking your habits actually work? (Ness Labs, 316 clicks)
• ​Is your team wasting 280 hours each week? How to set OKRs (YouTube, 274 clicks)

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And finally, Woody Harrelson reborn as a baby girl.

With gratitude,

Khe

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