CXL - You Can't Trust Email Open Rates.

Email open rates are misleading.

An open is tracked when someone loads images in your email. But those images aren’t attached; they live on a server. If a user has images turned off, that open isn’t tracked. Worse, iOS 15 preloads images for privacy reasons, inflating open rates.

In this CXL Feed, Jessica Best, owner and chief strategist at BetterAve, takes a deep dive into advanced email marketing analytics and shows you how to track what really matters: revenue impact and post-click actions.

Clicks are a more honest metric and show what your audience cares about. But the real insights come after the click.

Email marketing isn’t about opens. It’s about impact. Track what matters. Dive in below to learn how.

Get unlimited access for 2025 and benefit from our premium content.

Don’t waste resources on guesswork and mediocre strategies.
Take action in minutes. See results in hours.

- Learn implementation-ready frameworks and tactics that drive measurable growth.

- Run top-tier experimentation and AB testing programs to get better results without increasing costs.

- Track what works and what doesn’t to make decisions based on data, not assumptions.

Learn More >

CXL, 901 S Mo Pac Expy, Suite 150,
Barton Oaks Plaza One, Austin TX 78746.

Follow us on LinkedIn.

Unsubscribe from future emails like these.